MARC Record from marc_columbia

LEADER: 04621cam a2200829 i 4500
001 15212300
005 20220604234914.0
006 m o d
007 cr |n|||||||||
008 200929t20212021nyu ob 001 0 eng d
035 $a(OCoLC)on1198017413
035 $a(NNC)15212300
040 $aYDX$beng$erda$epn$cYDX$dYDX$dN$T$dOCLCF$dUKMGB$dUKAHL$dEBLCP$dOCLCO$dYDXIT$dOCLCO$dTYFRS$dYDXIT$dOCLCQ$dOCLCO
015 $aGBC0E3755$2bnb
016 7 $a019949602$2Uk
019 $a1197868235$a1202950193$a1202959668
020 $a9781000215489$q(electronic book)
020 $a1000215482$q(electronic book)
020 $a9781000215465$q(electronic book)
020 $a1000215466$q(electronic book)
020 $a9781000215472$q(Mobipocket electronic book)
020 $a1000215474$q(Mobipocket electronic book)
020 $a9781003099437$q(electronic book)
020 $a1003099432$q(electronic book)
020 $z0367567075$q(hardcover)
020 $z9780367567071$q(hardcover)
024 7 $a10.4324/9781003099437$2doi
035 $a(OCoLC)1198017413$z(OCoLC)1197868235$z(OCoLC)1202950193$z(OCoLC)1202959668
037 $a9781000215489$bIngram Content Group
037 $a9781003099437$bTaylor & Francis
050 4 $aHD59$b.N58 2021
072 7 $aLAN$x004000$2bisacsh
072 7 $aBUS$x052000$2bisacsh
072 7 $aSOC$x052000$2bisacsh
072 7 $aGTC$2bicssc
082 04 $a659.2$223
049 $aZCUA
100 1 $aNovak, Alison N.,$eauthor.
245 14 $aThe new review economy :$bthird-party review sites, reputation, and neo-liberal public relations in the digital age /$cAlison N. Novak.
264 1 $aNew York, NY :$bRoutledge,$c2021.
264 4 $c©2021
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aRoutledge focus on public relations
504 $aIncludes bibliographical references and index.
520 $aThis book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy. The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze famous cases such as the Texas photographer who sued her clients for negative reviews and activists using Yelp to protest the hunt of "Cecil the Lion," to illustrate the complicated yet important role of TPRS in the review economy. Theories such as neoliberal public relations, digital dialogic communication and cultural intermediaries help explain the impact of reviews and how to apply lessons learned from infamous cases. This nuanced and up to date exploration of the contemporary review economy will offer insights and best practice for academic researchers and upper-level undergraduate students in public relations, digital media, or strategic communication programs
545 0 $aAlison N. Novak is an assistant professor at Rowan University in the Department of Public Relations & Advertising. Her work explores the intersections of digital media, public engagement, and policy. She is the co-author of Network Neutrality and Digital Dialogic Communication. Her work is featured on BBC Radio, Wired Magazine, and The Huff Post.
588 0 $aOnline resource; title from digital title page (viewed on January 13, 2021).
650 0 $aPublic relations.
650 0 $aDigital media.
650 0 $aConsumer behavior.
650 0 $aElectronic commerce.
650 6 $aRelations publiques.
650 6 $aMédias numériques.
650 6 $aConsommateurs$xComportement.
650 6 $aCommerce électronique.
650 7 $apublic relations.$2aat
650 7 $aLANGUAGE ARTS & DISCIPLINES$xCommunication.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xPublic Relations.$2bisacsh
650 7 $aSOCIAL SCIENCE$xMedia Studies.$2bisacsh
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aDigital media.$2fast$0(OCoLC)fst00893716
650 7 $aElectronic commerce.$2fast$0(OCoLC)fst00906906
650 7 $aPublic relations.$2fast$0(OCoLC)fst01082892
655 4 $aElectronic books.
776 08 $iPrint version:$z9781000215489
776 08 $iPrint version:$z0367567075$z9780367567071$w(OCoLC)1155541474
830 0 $aRoutledge focus on public relations.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15212300$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS