| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:354245813:3211 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-031.mrc:354245813:3211?format=raw |
LEADER: 03211cam a2200565Mi 4500
001 15288658
005 20220514233700.0
006 m o d
007 cr |n|||||||||
008 180430s2018 xx o 000 0 eng d
035 $a(OCoLC)on1032676120
035 $a(NNC)15288658
040 $aYDX$beng$erda$epn$cYDX$dN$T$dOCLCQ$dYDX$dOCLCF$dINT$dOCLCQ$dUKOBU$dLDP$dUKAHL$dOCLCO
015 $aGBB872861.$2bnb
019 $a1032714452$a1156948522
020 $a9781315464558$q(electronic bk.)
020 $a1315464551$q(electronic bk.)
020 $z113820577X
020 $z9781138205772
020 $z1138205761
020 $z9781138205765
020 $a1315464578$q(e-book)
020 $a9781315464572$q(e-book)
035 $a(OCoLC)1032676120$z(OCoLC)1032714452$z(OCoLC)1156948522
050 4 $aZ286.P4$bH74 2018eb
072 7 $aLAN$x008000$2bisacsh
082 04 $a070.5/72$223
049 $aZCUA
100 1 $aHogarth, Mary,$d1968-$eauthor.
245 10 $aBusiness strategies for magazine publishing :$bhow to survive in the digital age /$cMary Hogarth.
264 1 $aAbingdon, Oxon ;$aNew York, NY :$bRoutledge,$c2018.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
588 $aOnline resource; title from PDF title page (EBSCO, viewed May 10, 2018).
505 00 $gMachine generated contents note:$g1.$tLessons from the past --$g2.$tvalue of market research --$g3.$tAudience engagement --$g4.$tsuccessful business model --$g5.$tMarket sectors that pay -- and those that don't ... --$g6.$tSee your readers as stakeholders --$g7.$t360-degree approach to content --$g8.$tMonetising online content Steve Hill --$g9.$tinsight into advertising --$g10.$tsustainable future?
504 $aIncludes bibliographical references and index.
520 0 $aBusiness Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalismat Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. The book examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies.
650 0 $aPeriodicals$xPublishing$xEconomic aspects.
650 0 $aElectronic journals$xPublishing$xEconomic aspects.
650 6 $aEntreprises de presse$xAspect économique.
650 6 $aPériodiques électroniques$xÉdition$xAspect économique.
650 7 $aLANGUAGE ARTS & DISCIPLINES$xJournalism.$2bisacsh
650 7 $aPeriodicals$xPublishing$xEconomic aspects.$2fast$0(OCoLC)fst01058101
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$z113820577X$z9781138205772$w(OCoLC)1015819525
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15288658$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS