MARC Record from marc_columbia

LEADER: 03394cam a2200445 i 4500
001 15293823
005 20210311113334.0
008 200805s2021 nyua b 000 0 eng
010 $a 2020035784
024 $a99986382605
035 $a(OCoLC)on1184122835
040 $aDLC$beng$erda$cDLC$dOCLCO$dOCLCF$dFBP$dIH9$dYDX
019 $a1201197683
020 $a9781631497810$qhardcover
020 $a1631497812$qhardcover
020 $z9781631497834$qelectronic publication
035 $a(OCoLC)1184122835$z(OCoLC)1201197683
041 1 $aeng$hjpn
042 $apcc
050 00 $aNK1520$b.M4213 2021
082 00 $a745.40952$223
100 1 $aMatsumura, Naohiro,$eauthor.
240 10 $aShikakegaku.$lEnglish
245 10 $aShikake :$bthe Japanese art of shaping behavior through design /$cNaohiro Matsumura.
246 3 $aJapanese art of shaping behavior through design
264 1 $aNew York, NY :$bLiveright Publishing Corporation,$c[2021]
300 $a168 pages :$billustrations ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"Original Japanese edition published by Toyo Keizai Inc."--Title page verso.
505 0 $aShikake in the wild -- The fundamentals of Shikake -- How Shikake work -- How to create Shikake.
520 $a"The Life-Changing Magic of Tidying Up meets Nudge in this irresistible design method from Japan. We are living in a time when behavioral change is necessary for our health and survival. Yet we find it exceedingly difficult to transform our own habits, let alone those of other people. Enter Naohiro Matsumura, whose powerful new design method is as astonishingly simple in its logic as it is sophisticated in its psychology. It allows any of us-from UX designers and marketers to concerned citizens and overworked parents-to address challenges in our homes, our public spaces, and our social interactions. As Matsumura shows, a shikake-or "device" in Japanese-is a design that exerts influence on us through subtle nudging, rather than direct command; it encourages a particular behavior without telling its (often unwitting) user the primary purpose of that behavior. For example: Footprints in a store guide shoppers and keep them socially distant. A basketball hoop placed over a trash can entices children to tidy up their rooms. A symbol of a shrine in a public square encourages respectfulness. A staircase painted to look like piano keys prompts exercise through play. Combining traditional Japanese aesthetics with the lessons of behavioral economics, Matsumura reveals how to identify the hidden design cues that already shape our world, and how shikakes can help us confront some of the most pressing challenges of our era, from pandemics to declining civic engagement to climate change and beyond. Mind-bending yet elegant, Shikake presents a tool kit for anyone who wants to create their own mindful designs, for the delight and betterment of us all"--$cProvided by publisher.
504 $aIncludes bibliographical references.
546 $aIn English translated from the Japanese.
650 0 $aDesign$xPsychological aspects.
650 0 $aPersuasion (Psychology)
650 7 $aDesign$xPsychological aspects.$2fast$0(OCoLC)fst00891288
650 7 $aPersuasion (Psychology)$2fast$0(OCoLC)fst01058890
852 00 $boff,ave$hNK1520$i.M4213 2021