| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:365980112:3818 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-031.mrc:365980112:3818?format=raw |
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001 15305838
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006 m o d
007 cr cn|||||||||
008 000808s2000 maua o 001 0 eng d
010 $z 99032967
035 $a(OCoLC)ocm44955744
035 $a(NNC)15305838
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020 $a0585212872$q(electronic bk.)
020 $a9780585212876$q(electronic bk.)
020 $z1578512387$q(alk. paper)
035 $a(OCoLC)44955744$z(OCoLC)532551282$z(OCoLC)961679146$z(OCoLC)962669677$z(OCoLC)970747523$z(OCoLC)984886619$z(OCoLC)989933585$z(OCoLC)1007410584$z(OCoLC)1020535747$z(OCoLC)1036666184$z(OCoLC)1038565577$z(OCoLC)1053012264$z(OCoLC)1105739820$z(OCoLC)1108909674$z(OCoLC)1123222347$z(OCoLC)1125390106$z(OCoLC)1127922311$z(OCoLC)1135457397
050 4 $aTS155.65$b.M37 2000eb
072 7 $aTEC$x009060$2bisacsh
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049 $aZCUA
245 00 $aMarkets of one :$bcreating customer-unique value through mass customization /$cedited with an introduction by James H. Gilmore and B. Joseph Pine II.
260 $aBoston, Mass. :$bHarvard Business School Press,$c©2000.
300 $a1 online resource (xxv, 210 pages) :$billustrations.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aA Harvard business review book
500 $aIncludes index.
505 0 $a1. The demise of mass markets. The emerging theory of manufacturing / Peter F. Drucker -- Marketing in an age of diversity / Regis McKenna. 2. Efficiently serving customers uniquely. Managing in an age of modularity / Carliss Y. Baldwin and Kim B. Clark -- Do you want to keep your customers forever? / B. Joseph Pine II, Don Peppers, and Martha Rogers -- Is your company ready for one-to-one marketing? / Don Peppers, Martha Rogers, and Bob Dorf. 3. The business of mass customization. Breaking compromises, breakaway growth / George Stalk, Jr., David K. Pecaut, and Benjamin Burnett -- The four faces of mass customization / James H. Gilmore and B. Joseph Pine II -- Versioning : the smart way to sell information / Carl Shapiro and Hal R. Varian -- Making mass customization work / B. Joseph Pine II, Bart Victor, and Andrew C. Boynton -- Managing by wire / Stephan H. Haeckel and Richard L. Nolan.
588 0 $aPrint version record.
650 0 $aFlexible manufacturing systems.
650 0 $aProduct management.
650 0 $aRelationship marketing.
650 6 $aSystèmes flexibles de fabrication.
650 6 $aProduits commerciaux$xGestion.
650 6 $aMarketing relationnel.
650 7 $aTECHNOLOGY & ENGINEERING$xIndustrial Engineering.$2bisacsh
650 7 $aFlexible manufacturing systems.$2fast$0(OCoLC)fst00927244
650 7 $aProduct management.$2fast$0(OCoLC)fst01078225
650 7 $aRelationship marketing.$2fast$0(OCoLC)fst01093590
655 4 $aElectronic books.
655 0 $aElectronic books.
700 1 $aGilmore, James H.,$d1959-
700 1 $aPine, B. Joseph.
776 08 $iPrint version:$tMarkets of one.$dBoston, Mass. : Harvard Business School Press, ©2000$z1578512387$w(DLC) 99032967$w(OCoLC)41452680
830 0 $aHarvard business review book series.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15305838$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS