MARC Record from marc_columbia

LEADER: 04542cam a2200613Mi 4500
001 15344338
005 20220521232845.0
006 m d
007 cr |||||||||||
008 210113s2021 xx go ||| 0 eng d
035 $a(OCoLC)on1238955007
035 $a(NNC)15344338
040 $aNLW$beng$cNLW$dYDX$dTYFRS$dOCLCO$dTYFRS$dOCLCF$dK6U$dOCLCO
019 $a1231600476
020 $a9781000212907$q(EPUB)
020 $a1000212904$q(EPUB)
020 $a1003103944$q(electronic bk.)
020 $a9781003103943$q(electronic bk.)
020 $a9781000212013$q(electronic bk. : Mobipocket)
020 $a1000212017$q(electronic bk. : Mobipocket)
020 $a9781000211245$q(electronic bk. : PDF)
020 $a100021124X$q(electronic bk. : PDF)
024 7 $a10.4324/9781003103943.$2doi
035 $a(OCoLC)1238955007$z(OCoLC)1231600476
037 $a9781000212907$bIngram Content Group
037 $a9781003103943$bTaylor & Francis
050 4 $aTR148
072 7 $aPHO$x000000$2bisacsh
072 7 $aAB$2bicssc
082 04 $a771$222
049 $aZCUA
100 1 $aPrakel, David,$eauthor.
245 14 $aThe Fundamentals of Creative Photography /$cDavid Prakel.
250 $a1st.
264 1 $bRoutledge,$c2021.
300 $a1 online resource (208 pages)
336 $atext$2rdacontent
337 $acomputer$2rdamedia
338 $aonline resource$2rdacarrier
505 0 $aIntroduction. Photographic fundamentals: Formal elements -- Composition; Principles of design; Technical considerations; Exposure and reciprocity; Language of photography; Putting it all together; Creativity and intent. Communication: Visual literacy; Ownership; Reading an image; Deconstruction; Semiotics -- the study of signs; Influences; Talking about photography -- technical language; Talking about photography -- artistic language; Talking about photography -- emotional language. Applied photography: Forms of photography; Commercial and advertising; Editorial; Sports; Architectural; Social; Wildlife and nature; Photojournalism; Fashion; Working within photography. Professionalism: Getting an education; Learning as an assisting photographer; Getting work; Portfolios; Marketing yourself; Representation and agents; Professional bodies. The brief: The client; A common language; How far can your creativity go?; Required outputs; Timing and deadlines; Legal issues; Passing off plagiarism; Model and property releases; Teamwork; Safe working practices. Workflow: Photographic workflow; Basic workflow: Pre-shoot; Basic workflow: Capture; Basic workflow: Transfer; Basic workflow: Process; Basic workflow: Editing; Basic workflow: Optimisation for output; Basic workflow: Archiving; Basic workflow: Cataloguing and digital asset management; Impact of digital; Workflow products. Conclusion. Glossary. Bibliography and webography. Index. Acknowledgements and picture credits. Working with ethics.
506 1 $aLegal Deposit;$cOnly available on premises controlled by the deposit library and to one user at any one time;$eThe Legal Deposit Libraries (Non-Print Works) Regulations (UK).$5WlAbNL
540 $aRestricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.$5WlAbNL
520 $aThe Fundamentals of Creative Photography offers a comprehensive introduction to the world of applied creative photography. It is concerned with photography in a professional context - images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression. Creativity is important, but must be focused on meeting the client's needs.The book explores the principles that underpin the discipline, guiding the reader though the practical considerations involved in executing the perfect shot. It includes guidance on acquiring and developing new skills, the practice of self-promotion and self-administration, and a discussion of the image workflow.
650 0 $aCommercial photography.
650 0 $aPhotography$xTechnique.
650 6 $aPhotographie commerciale.
650 6 $aPhotographie$xTechnique.
650 7 $aPHOTOGRAPHY / General$2bisacsh
650 7 $aCommercial photography.$2fast$0(OCoLC)fst00869562
650 7 $aPhotography$xTechnique.$2fast$0(OCoLC)fst01061842
655 0 $aElectronic books.
655 4 $aElectronic books.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15344338$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS