| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:39264881:5066 |
| Source | marc_columbia |
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LEADER: 05066cam a2200733 a 4500
001 15069737
005 20220423231144.0
006 m o d
007 cr cnu---unuuu
008 070515s2007 enka ob 001 0 eng d
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035 $a(NNC)15069737
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020 $a9780203964194$q(electronic bk.)
020 $a0203964195$q(electronic bk.)
020 $a9781134155996
020 $a1134155999
020 $a9781134156009$q(Adobe)
020 $a1134156006$q(Adobe)
020 $z9780415964194
020 $z041539628X$q(print)
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020 $z0415396298$q(print)
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037 $aCL0500000486$bSafari Books Online
050 4 $aAM121$b.M877 2007eb
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049 $aZCUA
245 00 $aMuseum management and marketing /$cedited by Richard Sandell and Robert R. Janes.
260 $aLondon ;$aNew York :$bRoutledge,$c2007.
300 $a1 online resource (xviii, 420 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aLeicester readers in museum studies
500 $aSimultaneously published in the USA and Canada.
504 $aIncludes bibliographical references and index.
505 0 $aComplexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Museum staff perspectives on organizational change -- The effective management of museums : cohesive leadership and visitor-focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience? -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.
588 0 $aPrint version record.
520 $aDrawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.
650 0 $aMuseums$xManagement.
650 0 $aMuseums$xMarketing.
650 6 $aMusées$xGestion.
650 6 $aMusées$xMarketing.
650 7 $amuseum administration.$2aat
650 7 $aTRAVEL$xMuseums, Tours, Points of Interest.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMuseum Administration & Museology.$2bisacsh
650 7 $aREFERENCE$xGeneral.$2bisacsh
650 7 $aMuseums$xManagement.$2fast$0(OCoLC)fst01030181
650 7 $aMuseums$xMarketing.$2fast$0(OCoLC)fst01030186
655 4 $aElectronic books.
700 1 $aSandell, Richard,$d1967-
700 1 $aJanes, Robert R.,$d1948-
776 08 $iPrint version:$tMuseum management and marketing.$dLondon ; New York : Routledge, 2007$z041539628X$z9780415396288$w(DLC) 2006022741$w(OCoLC)70483418
830 0 $aLeicester readers in museum studies.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15069737$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS