| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:399295525:2905 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-031.mrc:399295525:2905?format=raw |
LEADER: 02905cam a2200637Mi 4500
001 15372313
005 20220528233504.0
006 m o d
007 cr cnu||||||||
008 171114r20182000enkad ob 001 0 eng d
035 $a(OCoLC)on1058634325
035 $a(NNC)15372313
040 $aAU@$beng$erda$epn$cAU@$dOCLCO$dOCLCF$dOCLCQ$dTYFRS$dK6U$dOCLCO
020 $a9781315201344$q(e-book)
020 $a1315201348
020 $a9781351781725$q(e-book ;$qPDF)
020 $a1351781723
020 $a9781351781701$q(e-book ;$qMobi)
020 $a1351781707
020 $a9781138707726$q(hardback)
020 $a1138707724
020 $a9781138707696$q(paperback)
020 $a1138707694
035 $a(OCoLC)1058634325
050 4 $aHF5415
082 04 $a658.8$221
049 $aZCUA
100 1 $aKyambalesa, Henry,$eauthor.
245 10 $aMarketing in the 21st century :$bconcepts, challenges and imperatives /$cHenry Kyambalesa, Independent Researcher and Consultant, Business and Management, Denver, USA.
246 3 $aMarketing in the twenty-first century :$bconcepts, challenges and imperatives
264 1 $aLondon :$bRoutledge,$c2018.
300 $a1 online resource (xv, 320 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
500 $aOriginally published 2000 by Ashgate Publishing.
504 $aIncludes bibliographical references and index.
520 $a"This title was first published in 2000. Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out."--Provided by publisher.
650 0 $aMarketing.
650 0 $aMarketing$xManagement.
650 0 $aMarketing$xGovernment policy.
650 0 $aExport marketing.
650 2 $aMarketing
650 6 $aMarketing.
650 6 $aMarketing$xGestion.
650 6 $aMarketing$xPolitique gouvernementale.
650 7 $amarketing.$2aat
650 7 $aExport marketing.$2fast$0(OCoLC)fst00918703
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aMarketing$xGovernment policy.$2fast$0(OCoLC)fst01010200
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version$z9781138707726$z9781138707696
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15372313$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS