MARC Record from marc_columbia

LEADER: 03103cam a2200529 i 4500
001 15445589
005 20210503105828.0
008 170414t20172017njua 001 0 eng d
010 $a 2017940029
035 $a(OCoLC)ocn960090156
040 $aYDX$beng$erda$cDLC$dBTCTA$dCCE$dCLE$dFM0$dIG$$dVP@$dOCLCF$dSINLB$dILC$dYDX$dEQO$dOCLCO$dOCLCA$dCNGUL$dOCLCA
019 $a961801609$a990577965$a993336039$a1014080902
020 $a9781119365570$qpaperback
020 $a1119365570$qpaperback
035 $a(OCoLC)960090156$z(OCoLC)961801609$z(OCoLC)990577965$z(OCoLC)993336039$z(OCoLC)1014080902
042 $alccopycat
050 00 $aHF5415.13$b.M36945 2017
082 14 $a658.8/02$223
084 $aF713.50$2clc
049 $aZCUA
100 1 $aMcMurtry, Jeanette Maw,$eauthor.
245 10 $aMarketing /$cby Jeanette McMurtry, MBA, with Alexander Hiam.
246 14 $aMarketing for dummies
250 $a5th edition.
264 1 $aHoboken, New Jersey :$bJohn Wiley & Sons, Inc.,$c[2017]
264 4 $c©2017
300 $axiv, 392 pages ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aFor dummies
490 1 $aLearning made easy
500 $aIncludes index.
505 0 $aMarketing in a consumer-driven world -- Understanding consumers today and what matters most -- The psychology of choice and how to trigger it for lifetime value -- Laying a foundation for growth -- Building a strategy for LTV and ROI -- Researching your customers, competitors, and industry -- Creating a winning marketing plan -- Content marketing and marketing content -- Creating an omni-channel plan -- Creative that engages the mind -- Digital tools and tactics that work -- Using print in a digital world -- Powerful ways to engage for LTV and ROI -- Going direct with data, personalization, and sales -- Building a website that engages and sells -- Leveraging networks and events -- Building a brand that sells again and again -- Making your brand stand out -- Finding the right pricing approach -- Distribution and merchandising in an augmented world -- Succeeding in sales and service -- The part of tens -- Ten common marketing mistakes (and how to avoid them) -- Ten ways to measure results (beyond ROI).
520 $aMarketing is changing, and you'll need todays techniques to make the most of every marketing dollar. Whether you're a mom-and-pop business or a global brand, the tips and techniques in this book will help you find, reach, and engage your customers in ways that generate sales and success.
650 0 $aMarketing$xManagement.
650 0 $aMarketing.
650 2 $aMarketing$xmethods.$0(DNLM)D040541Q000379
650 2 $aCommerce.$0(DNLM)D003132
650 7 $aMarketing$xManagement.$2cct
650 7 $aMarketing.$2cct
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
700 1 $aHiam, Alexander,$eauthor.
830 0 $aLearning made easy.
830 0 $a--For dummies.
852 0 $boff,bus$hHF5415.13$i.M36945 2017