| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:468564490:4286 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-031.mrc:468564490:4286?format=raw |
LEADER: 04286cam a2200721 a 4500
001 15484272
005 20220514232125.0
006 m o d
007 cr cnu---unuuu
008 130624s2013 nyu ob 001 0 eng d
010 $z 2012046166
035 $a(OCoLC)ocn849928746
035 $a(NNC)15484272
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020 $a9781136306556$q(electronic bk.)
020 $a1136306552$q(electronic bk.)
020 $a9780203117903$q(ebk.)
020 $a0203117905$q(ebk.)
020 $z9780415529389
020 $z0415529387
020 $z9780415529396
020 $z0415529395
024 7 $a10.4324/9780203117903$2doi
035 $a(OCoLC)849928746$z(OCoLC)851161129$z(OCoLC)852757383$z(OCoLC)988437407$z(OCoLC)1058327829$z(OCoLC)1067216269$z(OCoLC)1122502486$z(OCoLC)1122524690$z(OCoLC)1129360794$z(OCoLC)1152827852$z(OCoLC)1228570197$z(OCoLC)1290034808
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072 7 $aTEC$x002000$2bisacsh
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082 04 $a387.7/360688$223
049 $aZCUA
100 1 $aHalpern, Nigel.
245 10 $aAirport marketing /$cNigel Halpern, Anne Graham.
260 $aNew York :$bRoutledge,$c2013.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $adata file
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution.
588 0 $aPrint version record.
520 $aExtensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.
520 $aIn recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggres.
546 $aEnglish.
650 0 $aAirports$xEconomic aspects.
650 0 $aAirports$xManagement.
650 0 $aAeronautics, Commercial$xEconomic aspects.
650 6 $aAéroports$xGestion.
650 6 $aTransports aériens$xAspect économique.
650 7 $aTECHNOLOGY & ENGINEERING$xAeronautics & Astronautics.$2bisacsh
650 7 $aTRANSPORTATION$xAviation$xCommercial.$2bisacsh
650 7 $aAeronautics, Commercial$xEconomic aspects.$2fast$0(OCoLC)fst00798475
650 7 $aAirports$xEconomic aspects.$2fast$0(OCoLC)fst00803751
650 7 $aAirports$xManagement.$2fast$0(OCoLC)fst00803803
655 4 $aElectronic books.
700 1 $aGraham, Anne,$d1958-
776 08 $iPrint version:$aHalpern, Nigel.$tAirport marketing.$dNew York : Routledge, 2013$z9780415529389$w(DLC) 2012046166$w(OCoLC)783167637
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15484272$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS