| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:55920662:3804 |
| Source | marc_columbia |
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LEADER: 03804cam a2200733 a 4500
001 15074001
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020 $a9780203893036$q(electronic bk.)
020 $a0203893034$q(electronic bk.)
020 $a6611753362
020 $a9786611753368
020 $a9780429239748$q(electronic bk.)
020 $a0429239742$q(electronic bk.)
020 $z0415453291$q(hard copy ;$qalk. paper)
020 $z0415453305$q(paper copy ;$qalk. paper)
020 $z9780415453295$q(hard copy ;$qalk. paper)
020 $z9780415453301$q(paper copy ;$qalk. paper)
024 3 $a9786611753368$q(electronic bk.)
035 $a(OCoLC)256469955$z(OCoLC)646779690$z(OCoLC)670546423$z(OCoLC)712981029$z(OCoLC)880321473$z(OCoLC)889842433$z(OCoLC)995010490$z(OCoLC)1058042586$z(OCoLC)1064019536$z(OCoLC)1112575492$z(OCoLC)1113661935$z(OCoLC)1245549336$z(OCoLC)1260361623
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082 04 $a338.4/379606$222
084 $aG80-05$2clc
049 $aZCUA
100 1 $aFerrand, Alain,$d1952-
245 10 $aMarketing the sports organisation :$bbuilding networks and relationships /$cAlain Ferrand and Scott McCarthy.
260 $aLondon ;$aNew York :$bRoutledge,$c2009.
300 $a1 online resource (xx, 297 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 281-286) and index.
505 0 $aRelationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
588 0 $aPrint version record.
520 $aDrawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its instructive approach makes it a useful manual for professionals and resource for academics.
650 0 $aSports$xSocieties, etc.$xMarketing.
650 0 $aSports administration.
650 0 $aRelationship marketing.
650 6 $aSports$xGestion.
650 6 $aMarketing relationnel.
650 7 $aBUSINESS & ECONOMICS$xIndustries$xGeneral.$2bisacsh
650 07 $aSports$xSocieties, etc.$xMarketing.$2cct
650 07 $aSports administration.$2cct
650 07 $aRelationship marketing.$2cct
650 7 $aRelationship marketing.$2fast$0(OCoLC)fst01093590
650 7 $aSports administration.$2fast$0(OCoLC)fst01130552
650 7 $aIdrottsförbund$xmarknadsföring.$2sao
650 7 $aIdrottsförbund$xledning och organisation.$2sao
650 7 $aRelationsmarknadsföring.$2sao
655 4 $aElectronic books.
700 1 $aMcCarthy, Scott,$d1958-
776 08 $iPrint version:$aFerrand, Alain, 1952-$tMarketing the sports organisation.$dLondon ; New York : Routledge, 2009$z9780415453295$z0415453291$w(DLC) 2008004334$w(OCoLC)176946158
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15074001$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS