| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:60002116:3132 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-031.mrc:60002116:3132?format=raw |
LEADER: 03132cam a2200661Ia 4500
001 15075046
005 20220528231520.0
006 m o d
007 cr cnu---unuuu
008 090309s2009 enk ob 001 0 eng d
035 $a(OCoLC)ocn313368609
035 $a(NNC)15075046
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020 $a9780203889343$q(electronic bk.)
020 $a0203889347$q(electronic bk.)
020 $z9780415448925$q(hbk.)
020 $z0415448921$q(hbk.)
020 $z9780415448932$q(pbk.)
020 $z041544893X$q(pbk.)
035 $a(OCoLC)313368609$z(OCoLC)317127847$z(OCoLC)435594137$z(OCoLC)646794294$z(OCoLC)676768845$z(OCoLC)773198746$z(OCoLC)1000427692
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072 7 $aBUS$x043000$2bisacsh
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082 04 $a658.80089$222
049 $aZCUA
100 1 $aBurton, Dawn,$d1961-
245 10 $aCross-cultural marketing :$btheory, practice and relevance /$cDawn Burton.
260 $aMilton Park, Abingdon, Oxon ;$aNew York, NY :$bRoutledge,$c2009.
300 $a1 online resource (319 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aDefining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
520 $aThis groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need for cross-cultural marketing in multi-cultural societies.
588 0 $aPrint version record.
650 0 $aMarketing.
650 0 $aMulticulturalism.
650 0 $aMinority consumers.
650 2 $aMarketing
650 6 $aMarketing.
650 6 $aMulticulturalisme.
650 6 $aConsommateurs issus des minorités.
650 7 $amarketing.$2aat
650 7 $amulticulturalism.$2aat
650 7 $aBUSINESS & ECONOMICS$xMarketing$xGeneral.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xDistribution.$2bisacsh
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aMinority consumers.$2fast$0(OCoLC)fst01023346
650 7 $aMulticulturalism.$2fast$0(OCoLC)fst01028836
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aBurton, Dawn, 1961-$tCross-cultural marketing.$dMilton Park, Abingdon, Oxon ; New York, NY : Routledge, 2009$z9780415448925$z0415448921$w(DLC) 2008017138$w(OCoLC)183147561
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15075046$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS