MARC Record from marc_columbia

LEADER: 05176cam a2200637Ia 4500
001 15076565
005 20210607130014.0
006 m o d
007 cr cnu---unuuu
008 091005s2009 nyuab ob 001 0 eng d
035 $a(OCoLC)ocn449244997
035 $a(NNC)15076565
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019 $a603775220$a609317457$a712985243
020 $a9780203877234$q(electronic bk.)
020 $a0203877233$q(electronic bk.)
020 $z9780805862720$q(hbk.)
020 $z0805862722$q(hbk.)
020 $z9780805862737$q(pbk.)
020 $z0805862730$q(pbk.)
020 $z9781410616791
020 $z1410616797
035 $a(OCoLC)449244997$z(OCoLC)603775220$z(OCoLC)609317457$z(OCoLC)712985243
042 $adlr
050 4 $aHM1221$b.P785 2009eb
072 7 $aBUS$x052000$2bisacsh
082 04 $a659.2072$222
049 $aZCUA
245 00 $aPublic relations metrics :$bresearch and evaluation /$cedited by Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič.
260 $aNew York :$bRoutledge,$c2009.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aLEA's communication series
500 $aTitle from PDF title page (viewed Oct. 5, 2009).
504 $aIncludes bibliographical references and index.
505 0 $aPublic relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič -- Public relations methodology : should we bother (if it exists)? / Manfred Rühl -- The nature of scholarly endeavors in public relations / Alenka Jelen -- Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis -- Conceptualizing quantitative research in public relations / James E. Grunig -- Using qualitative research to become the "thinking heart" of organizations / Larissa A. Grunig -- The corporate communications scorecard : a framework for managing and evaluating communication strategies / Ansgar Zerfass -- Public relations is what public relations does : conclusions from a long-term project on professional public relations modeling and evaluation / Barbara Baerns -- The evaluation of government campaigns in the Netherlands / Wim van der Noort -- The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi -- Organization-stakeholder relationships, crisis responsibilities, and crisis-response strategies / Iris Wong and Chung-ju Flora Hung -- The case study as an evaluation tool for public relations / Mafalda Eiró-Gomes and João Duarte -- Public relations research and evaluation in Africa / Ronél Rensburg -- Adapting communication satisfaction and relationship scales to a third-world country / Tanya Le Roux -- Applying stakeholder thinking to public relations : an integrated approach to identifying relationships that matter / Nigel de Bussy -- Introducing the Institute for Public Relations : dedicated to the science beneath the art / Frank E. Ovaitt, Jr. -- Introducing the Chartered Institute of Public Relations Initiative : moving on from talking about evaluation to incorporating it into better management of the practice / Anne Gregory and Jon White.
520 $aResponding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
506 $3Use copy$fRestrictions unspecified$2star$5MiAaHDL
533 $aElectronic reproduction.$b[Place of publication not identified] :$cHathiTrust Digital Library,$d2010.$5MiAaHDL
538 $aMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.$uhttp://purl.oclc.org/DLF/benchrepro0212$5MiAaHDL
583 1 $adigitized$c2010$hHathiTrust Digital Library$lcommitted to preserve$2pda$5MiAaHDL
650 0 $aPublic relations$xEvaluation.
650 0 $aPublic relations$xResearch.
650 7 $aBUSINESS & ECONOMICS$xPublic Relations.$2bisacsh
650 7 $aPublic relations$xEvaluation.$2fast$0(OCoLC)fst01082902
650 7 $aPublic relations$xResearch.$2fast$0(OCoLC)fst01082916
655 4 $aElectronic books.
700 1 $aRuler, Betteke van,$d1948-
700 1 $aTkalac Verčič, Ana.
700 1 $aVerčič, Dejan.
776 08 $iPrint version:$tPublic relations metrics.$dNew York : Routledge, 2008$w(DLC) 2007022952$w(OCoLC)144547673
830 0 $aLEA's communication series.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15076565$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS