| Record ID | marc_columbia/Columbia-extract-20221130-031.mrc:72909783:3890 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-031.mrc:72909783:3890?format=raw |
LEADER: 03890cam a2200757Ia 4500
001 15078417
005 20220528231638.0
006 m o d
007 cr cnu---unuuu
008 100427s2010 nyua ob 001 0 eng d
010 $a 2009031116
035 $a(OCoLC)ocn609657123
035 $a(NNC)15078417
040 $aN$T$beng$epn$cN$T$dEBLCP$dYDXCP$dCDX$dIDEBK$dE7B$dOCLCQ$dMHW$dOCLCQ$dOCLCF$dOCLCQ$dTYFRS$dDEBSZ$dOCLCQ$dS3O$dOCLCQ$dCNCGM$dOCLCA$dOTZ$dOCLCQ$dINT$dTOF$dOCLCQ$dU3W$dOCLCQ$dOL$$dOCLCQ$dLEAUB$dVT2$dK6U$dYDX$dOCLCO
019 $a608426315$a647885038$a1004367797$a1086443522$a1152982741
020 $a9780203859865$q(electronic bk.)
020 $a0203859863$q(electronic bk.)
020 $z9780415873758$q(hardback ;$qalk. paper)
020 $z9780415873772$q(pbk. ;$qalk. paper)
020 $a9781135164386$q(e-book ;$qPDF)
020 $a113516438X
020 $a9781135164331$q(e-book ;$qMobi)
020 $a1135164339
020 $a9781135164379$q(e-book ;$qePub)
020 $a1135164371
020 $a0415873754
020 $a9780415873758
020 $a0415873770
020 $a9780415873772
035 $a(OCoLC)609657123$z(OCoLC)608426315$z(OCoLC)647885038$z(OCoLC)1004367797$z(OCoLC)1086443522$z(OCoLC)1152982741
050 4 $aHD30.28$b.N4814 2010eb
072 7 $aBUS$x094000$2bisacsh
082 04 $a658.8/02$222
049 $aZCUA
100 1 $aNeves, Marcos Fava.
245 10 $aMarketing methods to improve company strategy :$bapplied tools and frameworks to improve a company's competitiveness using a network approach /$cMarcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli.
260 $aNew York :$bRoutledge,$c2010.
300 $a1 online resource (viii, 127 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aHow to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.
520 $aConsolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.
588 0 $aPrint version record.
650 0 $aStrategic planning.
650 0 $aIndustrial management.
650 0 $aMarketing.
650 0 $aCompetition.
650 2 $aMarketing
650 6 $aPlanification stratégique.
650 6 $aGestion d'entreprise.
650 6 $aMarketing.
650 7 $amarketing.$2aat
650 7 $aBUSINESS & ECONOMICS$xGreen Business.$2bisacsh
650 7 $aCompetition.$2fast$0(OCoLC)fst00871464
650 7 $aIndustrial management.$2fast$0(OCoLC)fst00971246
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aStrategic planning.$2fast$0(OCoLC)fst01134371
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aCastro, Luciano Thomé e.
700 1 $aCônsoli, Matheus Alberto.
776 08 $iPrint version:$aNeves, Marcos Fava.$tMarketing methods to improve company strategy.$dNew York : Routledge, 2010$z9780415873758$w(DLC) 2009031116$w(OCoLC)428895776
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15078417$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS