MARC Record from marc_columbia

LEADER: 05297cam a2200733Ia 4500
001 15084791
005 20220703232342.0
006 m o d
007 cr cnu---unuuu
008 120502s2012 nyu ob 001 0 eng d
010 $z 2011041079
035 $a(OCoLC)ocn793899302
035 $a(NNC)15084791
040 $aYDXCP$beng$epn$cYDXCP$dN$T$dE7B$dCDX$dVLB$dOCLCQ$dUKDOC$dOCLCQ$dTYFRS$dOCLCQ$dD6H$dZ5A$dOCLCF$dINT$dOCLCQ$dLEAUB$dUKAHL$dOCLCQ$dK6U$dOCLCO
019 $a811772618$a1135833410
020 $a9781136514807$q(electronic bk.)
020 $a1136514805$q(electronic bk.)
020 $a0203149491$q(electronic bk.)
020 $a9780203149492$q(electronic bk.)
020 $z9780805858518$q(hardback ;$qacid-free paper)
020 $z0805858512$q(hardback ;$qacid-free paper)
020 $z9780085858529
020 $z0085858528
020 $z9780805858525
035 $a(OCoLC)793899302$z(OCoLC)811772618$z(OCoLC)1135833410
043 $an-us---
050 4 $aHE8700.66.U6$bB895 2012
072 7 $aTEC$x043000$2bisacsh
082 04 $a384.55/443$223
049 $aZCUA
100 1 $aBuzzard, Karen.
245 10 $aTracking the audience :$bthe ratings industry from analog to digital /$cKaren Buzzard.
260 $aNew York :$bRoutledge,$c2012.
300 $a1 online resource (x, 174 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $adata file$2rda
504 $aIncludes bibliographical references and index.
520 $a"In Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice's history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry. Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future"--Provided by publisher.
505 0 $aEstablishing the Analog Currencies for Network Radio Audiences : The Telephone Recall, the Telephone Coincidental, and the Household Meter Initiatives -- Establishing the Analog Currency for Local Radio and TV Audiences : The Diary Initiative -- Establishing the Analog Currency for Network TV Audiences : The People Meter Initiative -- Establishing the Digital Currency for Local TV Audiences : The Local People Meter Initiative -- Establishing the Digital Currency for Local Radio Audiences : The Portable People Meter Initiative -- Establishing the Digital Currency for Internet Audiences : The Software Meter Initiative -- Exploring New Digital Currencies for TV, Cable, and Internet Audiences : Digital Cable and STB Data Initiative.
650 0 $aTelevision programs$zUnited States$xRating$xHistory.
650 0 $aRadio programs$zUnited States$xRating$xHistory.
650 0 $aTelevision viewers$zUnited States$xMeasurement$xHistory.
650 0 $aRadio audiences$zUnited States$xMeasurement$xHistory.
650 0 $aAnalog electronic systems.
650 0 $aDigital electronics.
650 6 $aÉmissions télévisées$zÉtats-Unis$xCote d'écoute$xHistoire.
650 6 $aRadio$xÉmissions$zÉtats-Unis$xCote d'écoute$xHistoire.
650 6 $aSystèmes analogiques.
650 6 $aÉlectronique numérique.
650 7 $aTECHNOLOGY & ENGINEERING$xTelevision & Video.$2bisacsh
650 7 $aAnalog electronic systems.$2fast$0(OCoLC)fst00808288
650 7 $aDigital electronics.$2fast$0(OCoLC)fst00893670
650 7 $aRadio audiences$xMeasurement.$2fast$0(OCoLC)fst01087211
650 7 $aRadio programs$xRating.$2fast$0(OCoLC)fst01087522
650 7 $aTelevision programs$xRating.$2fast$0(OCoLC)fst01147051
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
655 0 $aElectronic books.
655 4 $aElectronic books.
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
776 08 $iPrint version:$aBuzzard, Karen.$tTracking the audience.$dAbingdon, Oxon ; New York, NY : Routledge, 2012$z9780805858518$w(DLC) 2011041079$w(OCoLC)192080484
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15084791$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS