MARC Record from marc_columbia

LEADER: 04938cam a2200769Mi 4500
001 15688664
005 20220424000055.0
006 m o d
007 cr |||||||||||
008 210713s2021 enka fob 001 0 eng d
010 $a 2021012514
035 $a(OCoLC)on1262319751
035 $a(NNC)15688664
040 $aUKAHL$beng$erda$cUKAHL$dYDX$dUKMGB$dOCLCO$dOCLCF$dN$T$dTYFRS$dNLSHB$dOCLCO
015 $aGBC1B5671$2bnb
016 7 $a020266536$2Uk
019 $a1260401293
020 $a100043737X
020 $a1000437353$q(electronic bk.)
020 $a1003031161
020 $a9781003031161
020 $a9781000437355$q(electronic bk.)
020 $a9781000437379$q(electronic bk. : EPUB)
020 $z9780367898724 (pbk.)
020 $z0367898721
020 $z0367902990
024 7 $a10.4324/9781003031161$2doi
035 $a(OCoLC)1262319751$z(OCoLC)1260401293
037 $a9781000437379$bIngram Content Group
037 $a9781003031161$bTaylor & Francis
050 4 $aGV567.5
072 7 $aBUS$x052000$2bisacsh
072 7 $aSPO$x000000$2bisacsh
072 7 $aGTC$2bicssc
082 04 $a070.449796$223
049 $aZCUA
100 1 $aCoombs, W. Timothy,$eauthor.
245 10 $aStrategic sport communication$btraditional and transmedia strategies for a global sports market /$cW. Timothy Coombs, Jennifer L. Harker.
264 1 $aLondon :$bRoutledge,$c2021.
300 $a1 online resource$billustrations (black and white)
336 $atext$2rdacontent
336 $astill image$2rdacontent
337 $acomputer$2rdamedia
338 $aonline resource$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $aAuthors Coombs and Harker provide step-by-step guidance on how the strategic communication process--an integration of marketing communication, public relations, and advertising--can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor's manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please visitwww.routledge.com/9780367898724.
545 0 $aW. Timothy Coombs (Ph.D., Purdue University) is a full professor in the Department of Communication at Texas A&M University and holds the Abell Endowed Professorship in Liberal Arts. He was the 2002 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of America and the 2013 Pathfinder Award from the Institute of Public Relations in recognition of his research contributions to the field and to the practice. Jennifer L. Harker (Ph.D., The University of North Carolina at Chapel Hill) is an assistant professor of strategic communication in the Reed College of Media at West Virginia University. She researches sport communication, stakeholder perceptions, and media business models/product marketing.
650 0 $aCommunication in sports.
650 0 $aMass media and sports.
650 0 $aSports and globalization.
650 0 $aSports$xMarketing.
650 6 $aCommunication dans les sports.
650 6 $aMédias et sports.
650 6 $aSports et mondialisation.
650 7 $aBUSINESS & ECONOMICS / Public Relations$2bisacsh
650 7 $aSPORTS & RECREATION / General$2bisacsh
650 7 $aCommunication in sports.$2fast$0(OCoLC)fst01742277
650 7 $aMass media and sports.$2fast$0(OCoLC)fst01011368
650 7 $aSports and globalization.$2fast$0(OCoLC)fst01736254
650 7 $aSports$xMarketing.$2fast$0(OCoLC)fst01130476
650 7 $aSport.$2nbdbt
650 7 $aCommunicatie.$2nbdbt
655 4 $aElectronic books.
700 1 $aHarker, Jennifer L.,$eauthor.
776 08 $iPrint version:$z0367898721$z9780367898724$z0367902990$z9780367902995$w(OCoLC)1242406121
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15688664$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS