MARC Record from marc_columbia

LEADER: 03550cam a2200697 i 4500
001 15528610
005 20220627134041.0
006 m o d
007 cr |||||||||||
008 201218t20212021enk ob 001 0 eng
010 $a 2020053877
035 $a(OCoLC)on1227864986
035 $a(NNC)15528610
040 $aDLC$beng$erda$cDLC$dOCLCF$dYDX$dDLC$dOCLCO$dUKAHL$dTYFRS$dN$T$dOCLCO
019 $a1257818714
020 $a9781003167259$q(ebook)
020 $a100316725X
020 $a1000390632$q(electronic bk. : PDF)
020 $a9781000390704$q(electronic bk. : EPUB)
020 $a1000390705$q(electronic bk. : EPUB)
020 $a9781000390636$q(electronic bk.)
020 $z9780367764951$q(hardback)
020 $z9780367764999$q(paperback)
020 $z0367764954
020 $z0367764997
035 $a(OCoLC)1227864986$z(OCoLC)1257818714
037 $a9781003167259$bTaylor & Francis
042 $apcc
043 $ae-it---
050 00 $aHF5415.12.I8
072 7 $aBUS$x043000$2bisacsh
072 7 $aBUS$x002000$2bisacsh
072 7 $aBUS$x043040$2bisacsh
072 7 $aKJS$2bicssc
082 00 $a658.8/02$223
049 $aZCUA
100 1 $aRiviezzo, Angelo,$eauthor.
245 10 $aCorporate heritage marketing :$busing the past as a strategic asset /$cAngelo Riviezzo, Antonella Garofano and Maria Rosaria Napolitano.
264 1 $aLondon ;$aNew York :$bRoutledge, Taylor & Francis Group,$c2021.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 0 $aRoutledge studies in marketing
520 $a"Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
588 $aDescription based on print version record.
650 0 $aMarketing$zItaly.
650 0 $aCultural property$zItaly$xMarketing.
650 6 $aMarketing$zItalie.
650 7 $aBUSINESS & ECONOMICS / Marketing / General$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Advertising & Promotion$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Marketing / Multilevel$2bisacsh
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
651 7 $aItaly.$2fast$0(OCoLC)fst01204565
655 4 $aElectronic books.
700 1 $aGarofano, Antonella,$eauthor.
700 1 $aNapolitano, Maria Rosaria,$eauthor.
776 08 $iPrint version:$aRiviezzo, Angelo.$tCorporate heritage marketing$dMilton Park, Abingdon, Oxon ; New York, NY : Routledge, 2021.$z9780367764951$w(DLC) 2020053876
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15528610$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS