MARC Record from marc_columbia

LEADER: 04448cam a2200673 i 4500
001 15761097
005 20220618233504.0
006 m o d
007 cr |||||||||||
008 210526t20222022enka ob 001 0 eng
010 $a 2021023180
035 $a(OCoLC)on1253439143
035 $a(NNC)15761097
040 $aDLC$beng$erda$cDLC$dOCLCO$dOCLCF$dTYFRS$dYDX$dCNO$dOCLCO
020 $a9781003015321$qelectronic book
020 $a1003015328$qelectronic book
020 $a9781000472486$qelectronic book
020 $a1000472485$qelectronic book
020 $a9781000472455$qelectronic book
020 $a1000472450$qelectronic book
020 $z9780367858346$qhardcover
020 $z9780367858377$qpaperback
035 $a(OCoLC)1253439143
037 $a9781003015321$bTaylor & Francis
050 04 $aHD9999.L852$bP53 2022eb
072 7 $aBUS$x063000$2bisacsh
072 7 $aBUS$x041000$2bisacsh
072 7 $aBUS$x043000$2bisacsh
072 7 $aKJC$2bicssc
082 00 $a338.4/7$223
049 $aZCUA
100 1 $aPlanelles, David Millán,$d1976-$eauthor.
245 10 $aStrategic luxury management :$bvalue creation and creativity for competitive advantage /$cDavid Millán Planelles.
264 1 $aAbingdon, Oxon ;$aNew York, NY :$bRoutledge,$c2022.
264 4 $c©2022
300 $a1 online resource :$billustrations.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 0 $aMastering luxury management
504 $aIncludes bibliographical references and index.
520 $a"Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centred on the clients' drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment. The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions. With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides"--$cProvided by publisher.
545 0 $aDavid Millǹ Planelles is Adjunct Professor of Strategy at IE Business School, Spain, and Adjunct Professor at the International University of Monaco. He creates teaching materials for the strategy of luxury and creativity-driven firms and was awarded the European Foundation of Management Development (EFMD) best case of the year in 2017.
588 $aDescription based on online resource; title from digital title page (viewed on January 14, 2022).
650 0 $aLuxury goods industry$xManagement.
650 0 $aLuxuries.
650 0 $aStrategic planning.
650 6 $aProduits de luxe$xIndustrie$xGestion.
650 6 $aProduits de luxe.
650 6 $aPlanification stratégique.
650 7 $aBUSINESS & ECONOMICS / Strategic Planning$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Management$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Marketing / General$2bisacsh
650 7 $aLuxuries.$2fast$0(OCoLC)fst01004138
650 7 $aStrategic planning.$2fast$0(OCoLC)fst01134371
655 4 $aElectronic books.
776 08 $iPrint version:$aPlanelles, David Millán, 1976-$tStrategic luxury management$dAbingdon, Oxon ; New York, NY : Routledge, 2022$z9780367858346$w(DLC) 2021023179
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15761097$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS