MARC Record from marc_columbia

LEADER: 04252cam a2200721 i 4500
001 15761437
005 20220326235105.0
006 m o d
007 cr |||||||||||
008 211007s2022 enka ob 001 0 eng
010 $a 2021699421
035 $a(OCoLC)on1273731921
035 $a(NNC)15761437
040 $aDLC$beng$erda$epn$cDLC$dYDX$dN$T$dEBLCP$dTYFRS$dOCLCO
019 $a1276853417$a1280167626
020 $a9780429873966$qebook
020 $a0429873964
020 $z9781138614833$q(hardback)
020 $z9781138614840$q(pbk.)
020 $a9780429463884$q(electronic bk.)
020 $a042946388X$q(electronic bk.)
020 $a9780429873959$q(electronic bk. : Mobipocket)
020 $a0429873956$q(electronic bk. : Mobipocket)
020 $a9780429873973$q(electronic bk. : PDF)
020 $a0429873972$q(electronic bk. : PDF)
020 $z1138614831
020 $z113861484X
035 $a(OCoLC)1273731921$z(OCoLC)1276853417$z(OCoLC)1280167626
037 $a9780429463884$bTaylor & Francis
050 00 $aHD9999.L852
072 7 $aBUS$x000000$2bisacsh
072 7 $aKJS$2bicssc
082 00 $a658.8/27$223
049 $aZCUA
100 1 $aLu, Pierre Xiao,$eauthor.
245 10 $aInternational luxury brand strategy /$cby Pierre Xiao Lu.
250 $aFirst Edition.
264 1 $aLondon ;$aNew York :$bRoutledge, Taylor and Franics Group,$c2022
300 $a1 online resource (xviii, 241 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aClearing up the misunderstanding of "luxury" -- The uniqueness of international luxury brand strategy -- International luxury brand management -- International luxury brands : consumer management -- International luxury brands : design and creative management -- International luxury brands : global marketing -- International luxury brands : omnichannel retail management -- Integrated marketing communication of international luxury brands.
588 $aDescription based on print version record and CIP data provided by publisher; resource not viewed.
520 $aThis book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.
650 0 $aLuxury goods industry$xManagement.
650 0 $aBrand name products$xManagement.
650 0 $aLuxuries$xMarketing.
650 0 $aExport marketing.
650 0 $aCommunication in marketing.
650 6 $aProduits de luxe$xIndustrie$xGestion.
650 6 $aProduits de marque$xGestion.
650 6 $aCommunication en marketing.
650 7 $aBUSINESS & ECONOMICS / General$2bisacsh
650 7 $aBrand name products$xManagement.$2fast$0(OCoLC)fst00837891
650 7 $aCommunication in marketing.$2fast$0(OCoLC)fst00870196
650 7 $aExport marketing.$2fast$0(OCoLC)fst00918703
650 7 $aLuxuries$xMarketing.$2fast$0(OCoLC)fst01004140
655 4 $aElectronic books.
776 08 $iPrint version:$tInternational luxury brand strategy$dLondon ; Routledge, Taylor & Franics Group, 2022$z9781138614833$w(DLC) 2018056678
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15761437$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS