MARC Record from marc_columbia

LEADER: 05003cam a2200649Ma 4500
001 15765692
005 20220703233833.0
006 m o d
007 cr |n|||||||||
008 170818s2018 flua ob 001 0 eng d
035 $a(OCoLC)on1001354380
035 $a(NNC)15765692
040 $aIDEBK$beng$epn$cIDEBK$dN$T$dOCLCO$dOCLCF$dYDX$dCUS$dOCLCQ$dOCLCO$dUPM$dINT$dUKMGB$dOCLCQ$dOCLCO$dOCLCQ$dVLB$dIAI$dK6U$dOCLCQ$dOCLCO
016 7 $a018472385$2Uk
020 $a9781351671552$q(electronic book)
020 $a1351671553$q(electronic book)
020 $a9781315163567$q(electronic bk.)
020 $a131516356X$q(electronic bk.)
020 $z9781351671545
020 $z1351671545
020 $z9781138059412$q(hardcover$qalkaline paper)
020 $z1138059412$q(hardcover$qalkaline paper)
035 $a(OCoLC)1001354380
037 $a1027623$bMIL
050 4 $aHF5415.13$b.H48 2018eb
072 7 $aBUS$x082000$2bisacsh
072 7 $aBUS$x043000$2bisacsh
082 04 $a658.8/02$223
049 $aZCUA
100 1 $aHibino, Shōzō,$d1940-$eauthor.
245 10 $aToyota's global marketing strategy :$binnovation through breakthrough thinking and kaizen /$cShozo Hibino, Koichiro Noguchi, Gerhard Plenert.
264 1 $aBoca Raton, FL :$bCRC Press,$c[2018]
300 $a1 online resource (xviii, 166 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 159-160) and index.
520 $aThere are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota's thinking habits go beyond the shop floor and influence and guide Toyota's marketing function. Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking. Written by Toyota's former executive managing director and founder of Breakthrough Thinking, Toyota's Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen: Explores Toyota's 'Breakthrough Thinking' Examines how Toyota conducts information gathering. Illustrates how Toyota builds and maintains its unique business culture Shows how Toyota 'goes to the customer' and comprehensively studies how customers use their products Reveals Toyota's cars have become some of the biggest selling models in the USA The authors of this book explore Toyota thinking habits as well as Toyota's global marketing strategy, which, since the 1980s, has been expanding exponentially. The reader will understand the importance of thinking habits in the workplace and will know how to apply them using Toyota as the prime case study.
588 0 $aPrint version record.
505 0 $aPrologue -- Secret ingredient #1: don't chase tradition : the uniqueness principle -- Secret ingredient #2: just-in-time information collection : the purposeful information principle -- Secret ingredient #3: a professional systems architecture : the systems principle the secret -- The hybrid thinking engine drives Toyota : breakthrough thinking's four principles -- Secret ingredient #4: a company that nurtures people : the people involvement principle -- Secret ingredient #5: exploring the reason for existence : the purpose principle -- Secret ingredient #6: in pursuit of the ultimate solution : the future solution principle -- Secret ingredient #7: when progressing toward ideal future solutions, confront the present : the living solution principle -- The 7 thinking habits of global marketing -- References -- Appendix.
610 20 $aToyota Jidōsha Kabushiki Kaisha$xManagement.
610 27 $aToyota Jidōsha Kabushiki Kaisha.$2fast$0(OCoLC)fst00581314
650 0 $aMarketing$xPlanning.
650 0 $aStrategic planning.
650 6 $aMarketing$xPlanification.
650 6 $aPlanification stratégique.
650 7 $aBUSINESS & ECONOMICS$xIndustrial Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xStrategic Planning.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xGeneral.$2bisacsh
650 7 $aManagement.$2fast$0(OCoLC)fst01007141
650 7 $aMarketing$xPlanning.$2fast$0(OCoLC)fst01010240
650 7 $aStrategic planning.$2fast$0(OCoLC)fst01134371
655 4 $aElectronic books.
776 08 $iPrint version:$aHibino, Shōzō, 1940-$tToyota's global marketing strategy.$dBoca Raton, FL : CRC Press, [2018]$z9781138059412$w(DLC) 2017010294$w(OCoLC)989519677
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15765692$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS