MARC Record from marc_columbia

LEADER: 05852cam a2201045 i 4500
001 15815879
005 20220817091722.0
006 m o d
007 cr cnu---unuuu
008 131219s1996 njua ob 001 0 eng d
035 $a(OCoLC)ocn865579009
035 $a(NNC)15815879
040 $aN$T$beng$erda$epn$cN$T$dOCLCO$dTYFRS$dE7B$dOCLCF$dEBLCP$dDEBSZ$dOCLCQ$dYDXCP$dMERUC$dOCLCQ$dOCLCO$dOCLCA$dUKAHL$dOCLCQ$dOCLCA$dOCLCQ$dLEAUB$dOCLCA$dK6U$dOCLCO$dOCLCQ$dOCLCO$dOCL
019 $a866446542$a868927239$a1086448228
020 $a9781135448219$q(electronic bk.)
020 $a1135448213$q(electronic bk.)
020 $a9781135448141
020 $a1135448140
020 $a9781315044873$q(e-book ;$qPDF)
020 $a1315044870
020 $a9781135448288$q(e-book ;$qMobi)
020 $a1135448280
020 $a9781138977082$q(paperback)
020 $a113897708X
020 $z0805816267
020 $z9780805816266
035 $a(OCoLC)865579009$z(OCoLC)866446542$z(OCoLC)868927239$z(OCoLC)1086448228
043 $an-us---
050 4 $aHD9696.C63$bU526352 1996eb
072 7 $aBUS$x073000$2bisacsh
072 7 $aBUS$x043000$2bisacsh
072 7 $aBUS$x058000$2bisacsh
082 04 $a381/.45621381/0973$222
084 $a05.38$2bcl
084 $a05.42$2bcl
084 $a83.80$2bcl
049 $aZCUA
245 00 $aNew infotainment technologies in the home :$bdemand-side perspectives /$cedited by Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia.
264 1 $aMahwah, N.J. :$bErlbaum,$c1996.
300 $a1 online resource (viii, 291 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aLEA's communication series
504 $aIncludes bibliographical references and indexes.
505 0 $aCh. 1. Bringing Infotainment Home: Challenge and Choices / Ruby Roy Dholakia, Norbert Mundorf and Nikhilesh Dholakia -- Ch. 2. Market Opportunities and Pitfalls for New Infotainment Technology in the Home / Mats Samuelsson -- Ch. 3. Forecasting Demand for New Consumer Services: Challenges and Alternatives / John Carey and Martin Elton -- Ch. 4. Developing Strategies for Broadband Services / Paul M. Orme -- Ch. 5. Taking Movies-on-Demand to Market / Ruby Roy Dholakia -- Ch. 6. Entertainment as the Driver of New Information Technology / Jennings Bryant and Curtis Love -- Ch. 7. An Approach to Mapping Entertainment Alternatives / Gregory W. Cermak -- Ch. 8. Time and Technology: The Growing Nexus / Carol Felker Kaufman and Paul M. Lane -- Ch. 9. Adoption of Information Technology: Contributing Factors / Norbert Mundorf and Stuart Westin -- Ch. 10. Literacy in the Age of New Information Technologies / A. Fuat Firat.
520 $aAs the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.
588 0 $aPrint version record.
650 0 $aComputer industry$zUnited States.
650 0 $aTelevision supplies industry$zUnited States.
650 0 $aTelecommunication equipment industry$zUnited States.
650 0 $aHousehold electronics industry$zUnited States.
650 0 $aMultimedia systems$zUnited States.
650 0 $aInformation technology$zUnited States.
650 0 $aInteractive multimedia$zUnited States.
650 6 $aInformatique$xIndustrie$zÉtats-Unis.
650 6 $aTélévision$xAppareils et matériel$xIndustrie$zÉtats-Unis.
650 6 $aTélécommunications$xÉquipement$xIndustrie$zÉtats-Unis.
650 6 $aAppareils électroniques domestiques$xIndustrie$zÉtats-Unis.
650 6 $aMultimédias interactifs$zÉtats-Unis.
650 6 $aTechnologie de l'information$zÉtats-Unis.
650 6 $aMultimédia$zÉtats-Unis.
650 7 $aBUSINESS & ECONOMICS$xCommerce.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xMarketing$xGeneral.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xSales & Selling$xGeneral.$2bisacsh
650 7 $aInteractive multimedia.$2fast$0(OCoLC)fst00975995
650 7 $aComputer industry.$2fast$0(OCoLC)fst00872154
650 7 $aHousehold electronics industry.$2fast$0(OCoLC)fst00962125
650 7 $aInformation technology.$2fast$0(OCoLC)fst00973089
650 7 $aMultimedia systems.$2fast$0(OCoLC)fst01028920
650 7 $aTelecommunication equipment industry.$2fast$0(OCoLC)fst01145983
650 7 $aTelevision supplies industry.$2fast$0(OCoLC)fst01147122
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aMultimedia$2gnd
650 7 $aHaushalt$2gnd
650 7 $aAufsatzsammlung$2gnd
650 7 $aInformationstechnik$2gnd
650 17 $aComputerindustrie.$2gtt
650 17 $aMultimedia.$2gtt
650 17 $aConsumentenelektronica.$2gtt
650 17 $aInformatietechnologie.$2gtt
651 7 $aUSA.$2swd
655 4 $aElectronic books.
700 1 $aDholakia, Ruby Roy.
700 1 $aMundorf, Norbert.
700 1 $aDholakia, Nikhilesh,$d1947-
776 08 $iPrint version:$tNew infotainment technologies in the home$z0805816267$w(DLC) 96001373$w(OCoLC)34116642
830 0 $aLEA's communication series.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15815879$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS