MARC Record from marc_columbia

LEADER: 03709cam a2200649 i 4500
001 15817701
005 20220703234659.0
006 m o d
007 cr |||||||||||
008 210723t20222022enka ob 001 0 eng
010 $a 2021036457
035 $a(OCoLC)on1266195717
035 $a(NNC)15817701
040 $aDLC$beng$erda$cDLC$dOCLCO$dTYFRS$dOCLCF$dYDX$dN$T$dYDX$dOCLCO
020 $a9781003177340$qelectronic book
020 $a1003177344$qelectronic book
020 $a9781000522099$qelectronic book
020 $a1000522091$qelectronic book
020 $a9781000522013$qelectronic book
020 $a1000522016$qelectronic book
020 $z9781032011417$qhardcover
020 $z9781032011394$qpaperback
035 $a(OCoLC)1266195717
037 $a9781003177340$bTaylor & Francis
042 $apcc
050 04 $aHF5718$b.M344 2022
072 7 $aBUS$x052000$2bisacsh
072 7 $aLAN$x004000$2bisacsh
072 7 $aKJSP$2bicssc
082 00 $a658.4/5$223
049 $aZCUA
100 1 $aMahoney, James Scott,$d1947-$eauthor.
245 14 $aThe strategic communication imperative :$bfor mid- and long-term issues management /$cJames Mahoney.
264 1 $aAbingdon, Oxon ;$aNew York, NY :$bRoutledge,$c2022.
264 4 $c©2022
300 $a1 online resource :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $a"This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation's ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students and professionals alike"--$cProvided by publisher.
545 0 $aJames Mahoney is an Adjunct Professor in Professional Communication in the News and Media Research Centre at the University of Canberra, Australia. He is a life fellow of the Public Relations Institute of Australia. He is the author of Strategic Communication: Campaign Planning and Public Relations Writing.
588 $aDescription based on online resource; title from digital title page (viewed on January 18, 2022).
650 0 $aBusiness communication.
650 0 $aStrategic planning.
650 0 $aOrganization.
650 6 $aCommunication dans l'entreprise.
650 6 $aPlanification stratégique.
650 7 $aBUSINESS & ECONOMICS / Public Relations$2bisacsh
650 7 $aLANGUAGE ARTS & DISCIPLINES / Communication$2bisacsh
650 7 $aBusiness communication.$2fast$0(OCoLC)fst00842419
650 7 $aOrganization.$2fast$0(OCoLC)fst01047777
650 7 $aStrategic planning.$2fast$0(OCoLC)fst01134371
655 4 $aElectronic books.
776 08 $iPrint version:$aMahoney, James Scott, 1947-$tStrategic communication imperative$dAbingdon, Oxon ; New York, NY : Routledge, 2022$z9781032011417$w(DLC) 2021036456
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15817701$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS