| Record ID | marc_columbia/Columbia-extract-20221130-032.mrc:212862306:3218 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-032.mrc:212862306:3218?format=raw |
LEADER: 03218cam a2200673 i 4500
001 15924333
005 20220213000911.0
006 m o d
007 cr cnu---unuuu
008 140819s2014 paua ob 001 0 eng d
035 $a(OCoLC)ocn887802835
035 $a(NNC)15924333
040 $aN$T$beng$erda$epn$cN$T$dIDEBK$dYDXCP$dUIU$dE7B$dUMI$dOCLCQ$dOCLCF$dWAU$dZCU$dOCLCQ$dVT2$dU3G$dAU@$dOL$$dOCL$dUKAHL$dOCLCQ$dOCLCO
019 $a891570270
020 $a9781466662209$q(electronic bk.)
020 $a1466662204$q(electronic bk.)
020 $a9781466662216$q(ebook ;$qalk. paper)
020 $a1466662212
020 $a9781466662216
020 $z9781466662230$q(print & perpetual access ;$qalk. paper)
024 0 $a99973653166
035 $a(OCoLC)887802835$z(OCoLC)891570270
037 $aCL0500000483$bSafari Books Online
050 4 $aHF5415$bH18672 2014eb
072 7 $aBUS$x082000$2bisacsh
072 7 $aBUS$x041000$2bisacsh
072 7 $aBUS$x042000$2bisacsh
072 7 $aBUS$x085000$2bisacsh
082 04 $a658.8$223
049 $aZCUA
245 00 $aHandbook of research on effective marketing in contemporary globalism /$cBryan Christiansen, Salih Yildiz, and Emel Yildiz, editors.
264 1 $aHershey, PA :$bBusiness Science Reference,$c2014.
300 $a1 online resource (xxvii, 463 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series
504 $aIncludes bibliographical references and index.
520 $a"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and productivity"--$cProvided by publisher
588 0 $aPrint version record.
650 0 $aMarketing$vCross-cultural studies.
650 0 $aNew products$vCross-cultural studies.
650 0 $aConsumers$vCross-cultural studies.
650 7 $aBUSINESS & ECONOMICS$xIndustrial Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement Science.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xOrganizational Behavior.$2bisacsh
650 7 $aConsumers.$2fast$0(OCoLC)fst00876410
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aNew products.$2fast$0(OCoLC)fst01036889
655 4 $aElectronic books.
655 7 $aCross-cultural studies.$2fast$0(OCoLC)fst01423769
700 1 $aChristiansen, Bryan,$d1960-
700 1 $aYildiz, Salih,$d1982-
700 1 $aYildiz, Emel,$d1984-
776 08 $iPrint version:$tHandbook of research on effective marketing in contemporary globalism$z9781466662209$w(DLC) 2014018602$w(OCoLC)881318238
830 0 $aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15924333$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS