MARC Record from marc_columbia

LEADER: 05336cam a2200757 i 4500
001 15924464
005 20220213001019.0
006 m o d
007 cr cnu|||unuuu
008 150707s2016 nyua ob 001 0 eng d
035 $a(OCoLC)ocn913375468
035 $a(NNC)15924464
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019 $a913562243$a958108230$a960703046$a1058909857$a1086437430$a1156839835
020 $a9781317517962$q(electronic bk.)
020 $a1317517962$q(electronic bk.)
020 $a9781315720104
020 $a1315720108
020 $a9781317517955
020 $a1317517954
020 $a9781317517948$q(e-book ;$qMobi)
020 $a1317517946
020 $z9781138855762
020 $z1138855766
020 $z0765641321
020 $z1317517946
020 $z1317517954
020 $z9780765641328$q(pbk.)
035 $a(OCoLC)913375468$z(OCoLC)913562243$z(OCoLC)958108230$z(OCoLC)960703046$z(OCoLC)1058909857$z(OCoLC)1086437430$z(OCoLC)1156839835
037 $a809508$bMIL
050 4 $aP96.A86
072 7 $aLAN$x008000$2bisacsh
082 04 $a070.4/3$223
049 $aZCUA
100 1 $aGitner, Seth.
245 10 $aMultimedia storytelling for digital communicators in a multiplatform world /$cSeth Gitner ; with a foreword by Thomas R. Kennedy.
264 1 $aNew York, NY ;$aAbingdon, Oxon :$bRoutledge,$c2016.
300 $a1 online resource (xxii, 405 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
588 0 $aVendor-supplied metadata.
505 0 $aVisual storytelling : in what ways do we think about visual storytelling every day? -- Story structure : how do You tell a story to be made into a film? -- The visual storyteller's tool box : what kinds of equipment are needed for gathering multimedia content? -- The internet and social media : how are the internet and social media affecting visual storytelling? -- The building blocks of visual storytelling : how are visual images created and combined logically to tell a coherent story with a beginning, middle, and end? -- Editing a video in post-production : why do motion pictures and news video utilize specific editing techniques? -- Multimedia storytelling in entertainment : how do you write a script and tell a story visually within a designed reality? -- Multimedia storytelling in journalism : how can multimedia storytelling be used to tell true-life stories? -- Multimedia storytelling in strategic communications : what makes an effective strategy to push a brand visually on multiple platforms?
520 8 $aMultimedia Storytelling for Digital Communicators in a Multiplatform World is a unique guide for all students who need to master visual communication through multiple media and platforms. Every communication field now requires students to be fluent in visual storytelling skill sets, and as the present-day media adapt to a multiplatform world (with ever-increasing delivery systems from desktops to cell phones), students specializing in different forms of communication are discovering the power of merging new multimedia technology with very old and deep-rooted storytelling concepts. Award-winning journalist and multimedia professor Seth Gitner provides students with the tools for successfully realizing this merger, from understanding conflict, characters, and plot development to conducting successful interviews, editing video in post-production, and even sourcing royalty-free music and sound effects. Incorporating how-to's on everything from website and social media optimization to screenwriting, Multimedia Storytelling aims to be a resource for any student who needs to think and create visually, in fields across broadcast and digital journalism, film, photography, advertising, and public relations. The book also includes a range of supplemental material, including wide-ranging skills exercises for each chapter, interviews with seasoned professionals, key terms, and review questions.
650 0 $aMass media$xAuthorship.
650 0 $aDigital storytelling.
650 0 $aBroadcast journalism.
650 0 $aOnline journalism.
650 0 $aInteractive multimedia.
650 0 $aReporters and reporting.
650 7 $aLANGUAGE ARTS & DISCIPLINES$xJournalism.$2bisacsh
650 7 $aBroadcast journalism.$2fast$0(OCoLC)fst00839167
650 7 $aDigital storytelling.$2fast$0(OCoLC)fst01744582
650 7 $aInteractive multimedia.$2fast$0(OCoLC)fst00975995
650 7 $aMass media$xAuthorship.$2fast$0(OCoLC)fst01011228
650 7 $aOnline journalism.$2fast$0(OCoLC)fst01200881
650 7 $aReporters and reporting.$2fast$0(OCoLC)fst01094906
650 7 $aErzählen$2gnd
650 7 $aMultimedia$2gnd
650 7 $aNeue Medien$2gnd
650 7 $aJournalismus$2gnd
655 4 $aElectronic books.
776 1 $z9781138855762$z9780765641328
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15924464$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS