MARC Record from marc_columbia

LEADER: 04663cam a2200841Ii 4500
001 15924466
005 20220611225608.0
006 m o d
007 cr cnu---unuuu
008 150717t20152015nyu ob 001 0 eng d
035 $a(OCoLC)ocn913956963
035 $a(NNC)15924466
040 $aN$T$beng$erda$epn$cN$T$dOCLCO$dIDEBK$dN$T$dOCLCO$dYDXCP$dCDX$dOCLCF$dOCLCO$dEBLCP$dZCU$dVLB$dD6H$dK6U$dAGLDB$dLVT$dICA$dMERUC$dYDX$dJBG$dPIFFA$dFVL$dXFH$dNRC$dOCLCQ$dU3W$dCNNOR$dMNI$dOCLCQ$dH9Z$dRRP$dAU@$dOCLCQ$dPLANG$dUKAHL$dOCLCQ$dZAD$dOCLCO
019 $a961696275$a962729968$a994587617$a1058826021$a1097150237$a1125877684
020 $a9781453915813$q(electronic bk.)
020 $a1453915818$q(electronic bk.)
020 $z9781433115486
020 $z1433115484
024 3 $a9781453915813
024 7 $a10.3726/978-1-4539-1581-3$2doi
035 $a(OCoLC)913956963$z(OCoLC)961696275$z(OCoLC)962729968$z(OCoLC)994587617$z(OCoLC)1058826021$z(OCoLC)1097150237$z(OCoLC)1125877684
043 $an-us---
050 4 $aHF5813.U6$bD52 2015
072 7 $aBUS$x002000$2bisacsh
082 04 $a659.1089/00973$223
049 $aZCUA
245 00 $aDimensions of racism in advertising :$bfrom slavery to the twenty-first century /$cedited by Edward Lama Wonkeryor.
264 1 $aNew York :$bPeter Lang,$c[2015]
264 4 $c©2015
300 $a1 online resource (viii, 99 pages).
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aFrau Minne und die Liebenden
504 $aIncludes bibliographical references (pages 87-92) and index.
520 8 $a"Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing"--The cover.$cProvided by publisher.
546 $aEnglish.
505 0 $aIntroduction / Edward Lama Wonkeryor -- History of the regulation of ethnic diversity in advertising agency employment / Dana Saewitz and Edward Lama Wonkeryor -- Modern newspapers and the formation of white racial group consciousness / Natalie P. Byfield -- Racism, political communication, and American presidential elections / George Klay Kieh, Jr. -- Diversity in advertising in the twenty-first century / Edward Lama Wonkeryor -- Lessons and conclusion / Edward Lama Wonkeryor.
650 0 $aAdvertising$xSocial aspects$zUnited States$xHistory.
650 0 $aAdvertising$xMoral and ethical aspects$zUnited States$xHistory.
650 0 $aRacism$zUnited States$xHistory.
650 0 $aAfrican Americans in advertising$xHistory.
650 0 $aMinorities in advertising$zUnited States$xHistory.
650 0 $aMass media and race relations$zUnited States$xHistory.
650 6 $aPublicité$xAspect social$zÉtats-Unis$xHistoire.
650 6 $aRacisme$zÉtats-Unis$xHistoire.
650 6 $aNoirs américains dans la publicité$xHistoire.
650 6 $aMinorités dans la publicité$zÉtats-Unis$xHistoire.
650 6 $aMédias et relations raciales$zÉtats-Unis$xHistoire.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aAdvertising$xMoral and ethical aspects.$2fast$0(OCoLC)fst00797710
650 7 $aAdvertising$xSocial aspects.$2fast$0(OCoLC)fst00797762
650 7 $aAfrican Americans in advertising.$2fast$0(OCoLC)fst00799720
650 7 $aMass media and race relations.$2fast$0(OCoLC)fst01011363
650 7 $aMinorities in advertising.$2fast$0(OCoLC)fst01023261
650 7 $aRacism.$2fast$0(OCoLC)fst01086616
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aCommerce.$2hilcc
650 7 $aBusiness & Economics.$2hilcc
650 7 $aAdvertising.$2hilcc
650 7 $aReklam$xsociala aspekter$xhistoria.$2sao
650 7 $aReklam$xetik och moral$xhistoria.$2sao
650 7 $aMinoriteter i reklamen$xhistoria.$2sao
650 7 $aRasism$xhistoria.$2sao
650 7 $aAfro-amerikaner.$2sao
651 7 $aFörenta staterna.$2sao
655 4 $aElectronic books.
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
700 1 $aWonkeryor, Edward Lama,$eeditor.
776 08 $iPrint version:$tDimensions of racism in advertising$z9781433115486$w(DLC) 2015005820$w(OCoLC)904505958
830 0 $aFrau Minne und die Liebenden.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15924466$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS