MARC Record from marc_columbia

LEADER: 04667cam a2200757Ma 4500
001 15670771
005 20220611232341.0
006 m o d
007 cr cn|||||||||
008 160726r20162010enka ob 101 0 eng d
035 $a(OCoLC)ocn954006842
035 $a(NNC)15670771
040 $aTYFRS$beng$epn$cTYFRS$dOCLCO$dOCLCF$dOCLCQ$dAU@$dOCLCQ$dUKMGB$dSFB$dOCLCO
015 $aGBB684954$2bnb
016 7 $a017889258$2Uk
019 $a1082203602
020 $a9781315430898$q(e-book ;$qPDF)
020 $a1315430894$q(e-book ;$qPDF)
020 $z9781598745412$q(hardback)$z9781598745429
020 $a9781315430874$q(ePub ebook)
020 $a1315430878
020 $z9781315430881 (PDF ebook)
020 $z9781315430867 (Mobipocket ebook)
020 $a131543086X
020 $a9781315430867
024 7 $a10.4324/9781315430898$2doi
035 $a(OCoLC)954006842$z(OCoLC)1082203602
037 $a9781315430874$bIngram Content Group
050 4 $aGN430$b.C85 2016
082 14 $a306.4609$bC968
049 $aZCUA
245 00 $aCultures of commodity branding /$cAndrew Bevan, David Wengrow, editors.
260 $aLondon ;$aNew York :$bRoutledge,$c2016.
300 $a1 online resource (267 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aPublications of the Institute of Archaeology, University College London
500 $a"The present volume arises from an international conference held at University College London in 2009"--Acknowledgements.
500 $aOriginally published 2010 by Left Coast Press, Inc.
504 $aIncludes bibliographical references and index.
505 0 $a1. Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow -- 2. Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan -- 3. The work of an Istanbulite imitasyoncu / Magdalena Crăciun -- 4. The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado -- 5. The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer -- 6. Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier -- 7. Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger -- 8. Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark -- 9. Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinón-Torres -- 10. The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke.
520 $aCommodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe. What the contributions in this volume also vividly document, both in past social contexts and recent ones as diverse as the kingdoms of Cameroon, Socialist Hungary or online eBay auctions, is the need to understand branded commodities as part of a.
650 0 $aMaterial culture$xHistory$vCongresses.
650 0 $aManufactures$xHistory$vCongresses.
650 0 $aMarks of origin$xHistory$vCongresses.
650 0 $aTrademarks$xHistory$vCongresses.
650 0 $aBranding (Marketing)$xHistory$vCongresses.
650 6 $aCulture matérielle$xHistoire$vCongrès.
650 6 $aProduits manufacturés$xHistoire$vCongrès.
650 6 $aMarques de commerce$xHistoire$vCongrès.
650 6 $aStratégie de marque$xHistoire$vCongrès.
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aManufactures.$2fast$0(OCoLC)fst01007993
650 7 $aMarks of origin.$2fast$0(OCoLC)fst01010353
650 7 $aMaterial culture.$2fast$0(OCoLC)fst01011739
650 7 $aTrademarks.$2fast$0(OCoLC)fst01153892
655 4 $aElectronic books.
655 7 $aConference papers and proceedings.$2fast$0(OCoLC)fst01423772
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
700 1 $aBevan, Andrew,
700 1 $aWengrow, D.
776 08 $iPrint version :$z9781598745412
830 0 $aPublications of the Institute of Archaeology, University College London.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15670771$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS