MARC Record from marc_columbia

LEADER: 04466cam a2200769 i 4500
001 15671913
005 20220703234608.0
006 m o d
007 cr |||||||||||
008 210102s2021 enk ob 001 0 eng
010 $a 2020056114
035 $a(OCoLC)on1240265241
035 $a(NNC)15671913
040 $aDLC$beng$erda$cDLC$dOCLCF$dYDX$dUKAHL$dTYFRS$dDLC$dOCLCO$dTYFRS$dOCLCO
020 $a9781003176787$q(ebook)
020 $a100317678X
020 $a9781000392821$q(electronic bk. : EPUB)
020 $a1000392821$q(electronic bk. : EPUB)
020 $a9781000392814$q(electronic bk. : PDF)
020 $a1000392813$q(electronic bk. : PDF)
020 $z9781032010175$q(hardback)
035 $a(OCoLC)1240265241
037 $a9781003176787$bTaylor & Francis
041 1 $aeng$hchi
042 $apcc
043 $aa-cc---
050 00 $aPN4784.O62
072 7 $aLAN$x008000$2bisacsh
072 7 $aSOC$x024000$2bisacsh
072 7 $aJFD$2bicssc
082 00 $a079.51$223
049 $aZCUA
100 1 $aLiu, Bing$c(Professor of journalism),$d1976-$eauthor,$etranslator.
240 10 $aRong he xin wen.$lEnglish.
245 10 $aConvergent journalism :$bChinese approaches /$cBing Liu ; translated by Ying Cui, Tianyun Li, Woody Bing Liu.
264 1 $aLondon ;$aNew York, :$bRoutledge,$c2021.
300 $a1 online resource.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 0 $aChinese perspectives
504 $aIncludes bibliographical references and index.
505 0 $aStudies on convergence -- Understanding convergent journalism -- News value and the principles of convergent reporting -- Text, pictures, audio and video -- SEO and hyperlinks -- Interaction, sharing and social media -- Convergent news presentation -- Convergent journalism education.
520 $a"Convergent journalism is an online news system that uses a range of media and methods to collect and present information. With the advent and growth of the Internet, this form of news has been flourishing globally and has become the mainstream in China. In 2014, the Chinese government established media convergence as a national strategy. This book offers a panoramic view of the theories and practice of convergent journalism in the Chinese media landscape. Drawing from a plethora of cases, the author introduces concepts, subjects and processes, and elaborates on media components including text, visuals, audio, and video. In addition, he discusses the application of search engine optimization, hyperlinks in reporting, user interaction and user creation of content. Aside from providing an in-depth theoretical analysis, the book provides much guidance for practitioners. Students, scholars and professionals of communication studies, journalism, and media studies will benefit from this book"--$cProvided by publisher.
588 $aDescription based on print version record and CIP data provided by publisher.
545 0 $aWoody Bing Liu is the Dean of Department of Journalism, and the Director of the Institute of Journalism and Communication at Shandong University.
650 0 $aOnline journalism$zChina.
650 0 $aJournalism$xTechnological innovations$zChina.
650 0 $aMass media policy$zChina.
650 0 $aConvergence (Telecommunication)$zChina.
650 6 $aJournalisme en ligne$zChine.
650 6 $aJournalisme$xInnovations$zChine.
650 6 $aMédias$xPolitique gouvernementale$zChine.
650 6 $aConvergence (Télécommunications)$zChine.
650 7 $aLANGUAGE ARTS & DISCIPLINES / Journalism$2bisacsh
650 7 $aSOCIAL SCIENCE / Research$2bisacsh
650 7 $aConvergence (Telecommunication)$2fast$0(OCoLC)fst00877206
650 7 $aJournalism$xTechnological innovations.$2fast$0(OCoLC)fst00984105
650 7 $aMass media policy.$2fast$0(OCoLC)fst01011412
650 7 $aOnline journalism.$2fast$0(OCoLC)fst01200881
651 7 $aChina.$2fast$0(OCoLC)fst01206073
655 4 $aElectronic books.
700 1 $aCui, Ying,$d1983-$etranslator.
700 1 $aLi, Tianyun,$etranslator.
776 08 $iPrint version:$aLiu, Bing (Professor of journalism), 1976-$tConvergent journalism$dLondon ; New York : Routledge, 2021.$z9781032010175$w(DLC) 2020056113
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15671913$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS