MARC Record from marc_columbia

LEADER: 04422cam a2200757 i 4500
001 15672174
005 20220627134124.0
006 m o d
007 cr |||||||||||
008 210416t20222022enk ob 001 0 eng
010 $a 2021011745
035 $a(OCoLC)on1248601512
035 $a(NNC)15672174
040 $aDLC$beng$erda$cDLC$dOCLCF$dTYFRS$dDLC$dTYFRS$dOCLCO
020 $a9781351245333$q(pdf)
020 $a1351245333
020 $a9781351245340$q(ebook)
020 $a1351245341
020 $z9780815372486$q(hardback)
020 $z9781032054759$q(paperback)
020 $a9781351245326$q(electronic bk. : EPUB)
020 $a1351245325$q(electronic bk. : EPUB)
020 $a9781351245319$q(electronic bk. : Mobipocket)
020 $a1351245317$q(electronic bk. : Mobipocket)
035 $a(OCoLC)1248601512
037 $a9781351245340$bTaylor & Francis
042 $apcc
050 00 $aHM1221
072 7 $aBUS$x052000$2bisacsh
072 7 $aLAN$x004000$2bisacsh
072 7 $aBUS$x043030$2bisacsh
072 7 $aKJSP$2bicssc
082 00 $a659.2$223
049 $aZCUA
245 04 $aThe global foundations of public relations :$bhumanism, China and the West /$cedited by Robert E. Brown, Burton St. John III and Jenny Zhengye Hou.
250 $a1 Edition.
264 1 $aAbingdon, Oxon ;$aNew York, NY :$bRoutledge$c2022.
300 $a1 online resource.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 0 $aRoutledge new directions in PR and communication research
504 $aIncludes bibliographical references and index.
520 $a"The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and - focusing less on the obvious differences and contracts - seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy. Robert E. Brown is Professor Emeritus at Salem State University, USA, and a member of the Affiliated Faculty of Emerson College. Burton St. John III is Professor of Public Relations at the University of Colorado-Boulder, USA. Jenny Zhengye Hou is Chief Investigator of Strategic Communication and Public Relations at Queensland University of Technology, Australia, and Senior Fellow of Higher Education Academy"--$cProvided by publisher.
588 $aDescription based on print version record and CIP data provided by publisher.
650 0 $aPublic relations$vCross-cultural studies.
650 0 $aHumanism.
650 0 $aCommunication, International.
650 6 $aRelations publiques$vÉtudes transculturelles.
650 6 $aHumanisme.
650 6 $aCommunication internationale.
650 7 $ahumanism.$2aat
650 7 $aBUSINESS & ECONOMICS / Public Relations$2bisacsh
650 7 $aLANGUAGE ARTS & DISCIPLINES / Communication$2bisacsh
650 7 $aBUSINESS & ECONOMICS / International / Marketing$2bisacsh
650 7 $aCommunication, International.$2fast$0(OCoLC)fst00870332
650 7 $aHumanism.$2fast$0(OCoLC)fst00963520
650 7 $aPublic relations.$2fast$0(OCoLC)fst01082892
655 4 $aElectronic books.
655 7 $aCross-cultural studies.$2fast$0(OCoLC)fst01423769
700 1 $aBrown, Robert E.,$d1945-$eeditor.
700 1 $aSt. John, Burton,$d1957-$eeditor.
700 1 $aZhengye Hou, Jenny,$eeditor.
776 08 $iPrint version:$tGlobal foundations of public relations$b1 Edition.$dNew York : Routledge, 2022$z9780815372486$w(DLC) 2021011744
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15672174$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS