MARC Record from marc_columbia

LEADER: 04110cam a2200661 i 4500
001 15678563
005 20211211234721.0
006 m o d
007 cr |||||||||||
008 210513t20222022enk ob 001 0 eng
010 $a 2021015073
035 $a(OCoLC)on1251739724
035 $a(NNC)15678563
040 $aDLC$beng$erda$cDLC$dOCLCO$dOCLCF$dTYFRS$dYDX$dN$T
020 $a9780429243721$qelectronic book
020 $a0429243723$qelectronic book
020 $a0429516878$qelectronic book
020 $a9780429520303$qelectronic book
020 $a0429520301$qelectronic book
020 $a9780429513442$qelectronic book
020 $a0429513445$qelectronic book
020 $a9780429516870$q(electronic bk.)
020 $z9780367198541$qhardcover
020 $z9781032080550$qpaperback
035 $a(OCoLC)1251739724
037 $a9780429243721$bTaylor & Francis
042 $apcc
050 04 $aP96.G455$bK38 2022
072 7 $aLAN$x016000$2bisacsh
072 7 $aLAN$x004000$2bisacsh
072 7 $aLAN$x000000$2bisacsh
072 7 $a2AB$2bicssc
082 00 $a302.23$223
049 $aZCUA
100 1 $aKathpalia, S. Surinder,$eauthor.
245 10 $aPersuasive genres :$bold and new media /$cSujata S. Kathpalia.
264 1 $aAbingdon, Oxon ;$aNew York, nY :$bRoutledge,$c2022.
264 4 $c©2022
300 $a1 online resource :$billustrations.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aCultural discourse studies series
504 $aIncludes bibliographical references and index.
505 0 $aDifferent perspectives on genre -- Multi-level genre analysis of texts -- Genre analysis of conventional and digital reviews -- Diversity in old and new media genres -- Revisiting the concept of genre -- Appendix: Sources for the examples.
520 $a"This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the Internet. Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society. This book would be of interest to those studying or researching the topic of genres, and those interested in re-conceptualising the way in which we interpret and understand genres from linguistic and discourse perspectives"--$cProvided by publisher.
545 0 $aSujata S. Kathpalia is Senior Lecturer at the Language and Communication Centre at the Nanyang Technological University, Singapore. She has designed several foundation and advanced English for Specific Academic Purpose (ESAP) courses using the genre-based approach and she teaches these ESAP courses to both undergraduates and postgraduates. Her research interests include genre analysis, academic writing, and English language teaching, and she has published extensively in these research areas.
588 $aDescription based on online resource; title from digital title page (viewed on December 08, 2021).
650 0 $aMass media genres.
650 7 $aMass media genres.$2fast$0(OCoLC)fst01740282
650 7 $aLANGUAGE ARTS & DISCIPLINES / Semantics$2bisacsh
650 7 $aLANGUAGE ARTS & DISCIPLINES / Communication$2bisacsh
650 7 $aLANGUAGE ARTS & DISCIPLINES / General$2bisacsh
655 4 $aElectronic books.
776 08 $iPrint version:$aKathpalia, S. Surinder.$tPersuasive genres$dAbingdon, Oxon ; New York : Routledge, 2022$z9780367198541$w(DLC) 2021015072
830 0 $aCultural discourse studies series.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15678563$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS