MARC Record from marc_columbia

LEADER: 03969cam a2200589 i 4500
001 16273087
005 20220521225805.0
006 m o d
007 cr unu||||||||
008 201006s2020 nyua ob 001 0 eng d
035 $a(OCoLC)on1199010399
035 $a(NNC)16273087
040 $aUMI$beng$erda$epn$cUMI$dOCLCF$dYDX$dEBLCP$dUAB$dN$T$dOCLCQ$dOCLCO
019 $a1156993717$a1157082265
020 $a9781951527693
020 $a1951527690
020 $z9781951527686
035 $a(OCoLC)1199010399$z(OCoLC)1156993717$z(OCoLC)1157082265
037 $aCL0501000150$bSafari Books Online
050 4 $aTJ211
082 04 $a629.892$223
049 $aZCUA
100 1 $aPettinico, George,$eauthor.
245 14 $aThe coming age of robots :$bimplications for consumer behavior and marketing strategy /$cGeorge Pettinico, PhD, George R. Milne, PhD.
250 $aFirst edition.
264 1 $aNew York, NY :$bBusiness Expert Press,$c2020.
300 $a1 online resource (1 volume) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aBusiness Expert Press marketing collection
588 0 $aOnline resource; title from title page (viewed October 2, 2020).
504 $aIncludes bibliographical references and index.
505 0 $aCover -- Title Page -- Dedication -- Table of Contents -- Preface -- Chapter 1 The Dawning Robot Revolution -- Chapter 2 Robot Exposure: In the Media and In Our Midst -- Chapter 3 Hopes and Fears about the Robot Future -- Chapter 4 Acceptable Robot Roles: At Home, in the Community, at the Store -- Chapter 5 Take Two Robots and Call Me in the Morning: Robots in Health Care -- Chapter 6 Reaction to Robot Design: Cute, Creepy, and Everything in Between -- Chapter 7 Human-Robot Interactions: Will You Become BFFs with a Robot? -- Chapter 8 Robot Manufacturers: Profiles and Plans
505 8 $aChapter 9 A Brave New Robot World: Implications for the Marketplace -- Appendix A: Studies Conducted by Authors -- Appendix B: Sources for Current Robot Capabilities- in Chapter 2, Table 2.4 -- References -- About the Authors -- Index -- Ad Page -- Back Cover
520 3 $aThis book describes what we can expect in terms of robot advances over the next two decades, particularly in the area of human-interactive robots. We provide an in-depth look at how American consumers will react to this dramatic social, economic, and marketplace revolution. Our insights come from national surveys we conducted with over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for acceptable robot roles, robot design, and the optimal marketplace approaches to successful human-robot interactions and, yes, even successful human-robot bonding. This book provides valuable insights for robot manufacturers, companies considering using robots in consumer-facing roles and for consumers themselves who will be increasingly interacting with robots in their everyday lives. If you want to understand our future, you need to understand robots.
650 0 $aRobotics.
650 0 $aRobots, Industrial.
650 0 $aTechnological innovations.
650 2 $aRobotics
650 6 $aRobotique.
650 6 $aRobots industriels.
650 6 $aInnovations.
650 7 $aRobotics.$2fast$0(OCoLC)fst01098997
650 7 $aRobots, Industrial.$2fast$0(OCoLC)fst01099080
650 7 $aTechnological innovations.$2fast$0(OCoLC)fst01145002
655 4 $aElectronic books.
700 1 $aMilne, George R.,$eauthor.
776 08 $iPrint version:$aPettinico, George.$tComing Ages of Robots : Implications for Consumer Behavior and Marketing Strategy.$dNew York : Business Expert Press, ©2020
830 0 $aMarketing collection.$x2169-3986
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio16273087$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS