MARC Record from marc_columbia

LEADER: 03223cam a2200469 i 4500
001 16912157
005 20221119230841.0
006 m o d
007 cr |||||||||||
008 220419s2023 enk ob 001 0 eng
010 $a 2022017551
035 $a(OCoLC)on1311591602
035 $a(NNC)16912157
040 $aDLC$beng$erda$cDLC$dUPM
020 $a9781003131700$q(ebook)
020 $a1003131700
020 $z9780367654641$q(hardback)
020 $z9780367675387$q(paperback)
035 $a(OCoLC)1311591602
050 00 $aHD59
082 00 $a659.2$223/eng/20220419
049 $aZCUA
245 04 $aThe Routledge companion to public relations /$cedited by Donnalyn Pompper, Katie R. Place, and C. Kay Weaver.
264 1 $aLondon ;$aNew York, NY :$bRoutledge, Taylor & Francis Group,$c2023.
300 $a1 online resource.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 0 $aRoutledge Companions in Marketing, Advertising and Communication
504 $aIncludes bibliographical references and index.
520 $a"Public Relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations' role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activism, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates - and advocates for where the research agenda is likely to advance in the future. This unique Companion will be an essential resource for students and researchers in PR, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of PR knowledge, scholarship, and debates for the enquiring professional"--$cProvided by publisher.
588 $aDescription based on print version record and CIP data provided by publisher.
650 0 $aPublic relations.
650 7 $aBUSINESS & ECONOMICS / Public Relations.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Marketing / General.$2bisacsh
650 7 $aLANGUAGE ARTS & DISCIPLINES / Communication.$2bisacsh
700 1 $aPompper, Donnalyn,$d1960-$eeditor.
700 1 $aPlace, Katie R.,$eeditor.
700 1 $aWeaver, C. Kay,$d1964-$eeditor.
776 08 $iPrint version:$tRoutledge companion to public relations$dLondon ; New York, NY : Routledge, Taylor & Francis Group, 2023$z9780367654641$w(DLC) 2022017550
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio16912157$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS