| Record ID | marc_columbia/Columbia-extract-20221130-034.mrc:28057880:2535 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-034.mrc:28057880:2535?format=raw |
LEADER: 02535cam a2200505Mi 4500
001 16668855
005 20220730230919.0
006 m o d
007 cr cn|||||||||
008 131025s2013 nyu ob 001 0 eng d
035 $a(OCoLC)ocn880440448
035 $a(NNC)16668855
040 $aE7B$beng$erda$epn$cE7B$dOCLCO$dTYFRS$dOCLCQ$dOCLCF$dMOR$dOCLCQ$dAU@$dLEAUB$dOCLCQ$dOCLCO
019 $a897465983
020 $a9781315865492$q(e-book)
020 $a1315865491$q(e-book)
020 $z0789001543
020 $z9780789002853
020 $z9780789001542
035 $a(OCoLC)880440448$z(OCoLC)897465983
050 4 $aHF5415$b.H47 2013eb
082 04 $a658.848
049 $aZCUA
100 1 $aHerbig, Paul A.,$eauthor.
245 10 $aHandbook of cross-cultural marketing /$cPaul A. Herbig.
264 1 $aNew York :$bRoutledge,$c2013.
300 $a1 online resource (392 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
500 $a"First published 1998 by The Haworth Press, Inc."--Title page verso.
504 $aIncludes bibliographical references and index.
505 0 $apt. 1. Premarketing -- pt. 2. Marketing -- pt. 3. Postmarketing.
588 0 $aPrint version record.
520 $aGoing global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultu.
650 0 $aMarketing$vCross-cultural studies.
650 0 $aExport marketing$vCross-cultural studies.
650 6 $aMarketing$vÉtudes transculturelles.
650 7 $aExport marketing.$2fast$0(OCoLC)fst00918703
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
655 4 $aElectronic books.
655 7 $aCross-cultural studies.$2fast$0(OCoLC)fst01423769
776 08 $iPrint version:$aHerbig, Paul A.$tHandbook of cross-cultural marketing.$dNew York : Routledge, 2013$hxvi, 375 pages$z9780789001542
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio16668855$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS