MARC Record from marc_columbia

LEADER: 03855cam a2200517M 4500
001 16871020
005 20221105231444.0
006 m o d
007 cr |n|||||||||
008 220803s2022 xx o 0|| 0 eng d
035 $a(OCoLC)on1338132317
035 $a(NNC)16871020
040 $aYDX$beng$cYDX$dTYFRS$dOCLCF
020 $a9781000773637$q(electronic bk.)
020 $a1000773639$q(electronic bk.)
020 $a9781003332824$q(electronic bk.)
020 $a100333282X$q(electronic bk.)
020 $a9781000773569$q(electronic bk. : PDF)
020 $a1000773566$q(electronic bk. : PDF)
020 $z1032327464
020 $z9781032327464
024 7 $a10.4324/9781003332824$2doi
035 $a(OCoLC)1338132317
037 $a9781003332824$bTaylor & Francis
050 4 $aHE9776
072 7 $aTRA$x002040$2bisacsh
072 7 $aBUS$x071000$2bisacsh
072 7 $aBUS$x020000$2bisacsh
072 7 $aKNGV$2bicssc
082 04 $a387.7$223/eng/20220812
049 $aZCUA
100 1 $aTaneja, Nawal K.,$eauthor.
245 10 $aAIRIMAGINATION$h[electronic resource] :$bextending the airline business boundaries.
260 $a[S.l.] :$bROUTLEDGE,$c2022.
300 $a1 online resource
520 $aUnprecedented social changes, accelerated by facilitating technologies and the COVID-19 pandemic, are calling for airlines to think deeply and non-conventionally on what will be important to existing and new travelers, as they change their lifestyles. New thinking requires airlines to extend the boundaries of their businesses to go beyond their traditional domains. This need goes beyond the renovation and iteration of conventional products to the transformation of products requiring new ideas and ways to scale them. Examples include the development of cost-effective urban air mobility, intermodal passenger transportation, door-to-door travel that is sustainable, and personalized offers. Airimagination: Extending the Airline Business Boundaries raises some thought-provoking questions and provides a direction for practical solutions. For example, what if airlines developed products and services that finally meet end-to-end needs of customers seamlessly by collaborating in the value-adding open ecosystems, using platforms that facilitate effective engagement with both "digital and nondigital" customers and employees in real time and at each touch point? Ironically, the current time is an advantage for some airlines as they already have had to deal with a deep and wide disruption caused by the pandemic, leading operations to start from ground zero. This book, the latest in a long and well-regarded series by Nawal K. Taneja, explores innovative best practices within the airline business world, complemented by numerous insightful perspectives contained in multiple forewords and thought leadership pieces. This book is aimed primarily at high-level practitioners within the airline industry and related businesses.
545 0 $aNawal K. Taneja, whose experience in the aviation industry spans five decades (starting with TWA at its headquarters in New York City), has worked for and advised major airlines and related aviation businesses worldwide. Currently, he is an executive-in-residence at the Fisher College of Business at the Ohio State University.
650 0 $aAirlines$xManagement.
650 7 $aTRANSPORTATION / Aviation / Commercial$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Leadership$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Development / Business Development$2bisacsh
650 7 $aAirlines$xManagement.$2fast$0(OCoLC)fst00802999
655 4 $aElectronic books.
776 08 $iPrint version:$z1032327464$z9781032327464$w(OCoLC)1314051564
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio16871020$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS