| Record ID | marc_ithaca_college/ic_marc.mrc:133311200:690 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:133311200:690?format=raw |
LEADER: 00690cam a2200229 4500
001 206687
005 19940829162859.0
008 680301s1967 mau b 000 0 eng
010 $a 68001942 //r84$o00242649
035 $9ABP-4947
040 $aDLC$cDLC$dXIM
050 0 $aHF5415.3$b.M9
082 $a658.83
049 $aXIMM
100 1 $aMyers, James H.
245 10 $aConsumer behavior and marketing management$c[by] James H. Myers [and] William H. Reynolds.
260 $aBoston,$bHoughton Mifflin$c[1967]
300 $ax, 336 p.$c21 cm.
504 $aBibliography: p. 315-330.
650 0 $aMotivation research (Marketing)
650 0 $aMarketing$xManagement.
700 10 $aReynolds, William H.,