| Record ID | marc_ithaca_college/ic_marc.mrc:133428366:763 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:133428366:763?format=raw |
LEADER: 00763cam a2200241 a 4500
001 206949
005 19940906161042.0
008 931029s1994 nyu b 001 0 eng
010 $a 93041996 $o29359247
035 $9ABP-5275
040 $aDLC$cDLC$dXIM
020 $a0814450717 :$c$22.95
043 $an-us---
050 00 $aHF5415.127$b.R673 1994
082 00 $a658.8/348$220
049 $aXIMM
100 1 $aRossman, Marlene L.
245 10 $aMulticultural marketing :$bselling to a diverse America /$cMarlene L. Rossman.
260 $aNew York :$bAMACOM,$cc1994.
300 $axi, 178 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 169-170) and index.
650 0 $aMarket segmentation$zUnited States.
650 0 $aMinority consumers$zUnited States.