| Record ID | marc_ithaca_college/ic_marc.mrc:143648301:813 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:143648301:813?format=raw |
LEADER: 00813cam a2200253 a 4500
001 228707
005 19960429162429.0
008 941017s1995 ilu b 000 0 eng
010 $a 94039784 $o31409294
035 $9ACQ-8597
040 $aDLC$cDLC$dXIM
020 $a0844235989 :$c$39.95
050 00 $aHF5415$b.D4874 1995
082 00 $a658.8/003$220
049 $a[Ref] XIMR
245 00 $aDictionary of marketing terms /$cPeter D. Bennett, editor.
250 $a2nd ed.
260 $aLincolnwood, Ill., USA :$bNTC Business Books,$cc1995.
300 $axiv, 316 p. ;$c24 cm.
500 $aAt head of title: American Marketing Association.
504 $aIncludes bibliographical references (p. 309-316).
650 0 $aMarketing$xDictionaries.
700 1 $aBennett, Peter D.
710 2 $aAmerican Marketing Association.