| Record ID | marc_ithaca_college/ic_marc.mrc:150418574:1756 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:150418574:1756?format=raw |
LEADER: 01756cam a2200265 a 4500
001 238221
005 19970513151717.0
008 951122s1996 ctua b 001 0 eng
010 $a 95026518 $o33863491
035 $9ACV-5685
040 $aDLC$cDLC$dVVC$dXIM
020 $a0275953513 (hardcover : alk. paper)
043 $an-us---
050 00 $aHF5813.U6$bA6177 1996
082 00 $a659.1/042/0973$220
049 $aXIMM
245 00 $aAdvertising and culture :$btheoretical perspectives /$cedited by Mary Cross.
260 $aWestport, Conn. :$bPraeger,$c1996.
300 $axiii, 136 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [125]-130) and index.
505 0 $a Reading television texts : the postmodern language of advertising / Mary Cross -- When foreign sells : exotica in American TV ads of the eighties and nineties / Elise Salem Manganaro -- Some versions of the pastoral : myth in advertising; advertising as myth / Martin Green -- "We bring good things to life" [and] "We're always there" : the adworld of GE / Harry Keyishian -- Love and liqueur : modernism and postmodernism in advertising and fiction / Walter Cummins -- Man has fallen and he can't get up : an essay on postmodernism and advertising / Roger Koppl -- Burroughs and advertising : fractured language, fractured time, fractured image as the universal language / Michael B. Goodman -- The selling of gender identity / Judith Waters and George Ellis -- Advertising as educator / Donald W. Jugenheimer -- The betrayal of the media / Chester St. H. Mills and Rebecca A.Chaisson.
650 0 $aAdvertising$zUnited States.
650 0 $aPopular culture$zUnited States.
650 0 $aCommunication in marketing$zUnited States.
700 1 $aCross, Mary,$d1934-