| Record ID | marc_ithaca_college/ic_marc.mrc:158167005:731 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:158167005:731?format=raw |
LEADER: 00731cam a2200229Ia 4500
001 248815
005 19980828120450.0
008 971010s1997 enka b 001 0 eng d
010 $o37768825
035 $9ACZ-4752
040 $aHY0$cHY0$dDGU$dXIM
020 $a0749420138
090 $aHF5415.123$b.S65 1997
049 $aXIMM
100 1 $aSmith, Paul.
245 10 $aStrategic marketing communications :$bnew ways to build and integrate communication /$cPaul Smith, Chris Berry and Alan Pulford.
260 $aLondon :$bKogan Page,$c1997.
300 $axiv, 290 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aCommunication in marketing.
700 1 $aBerry, Chris.
700 1 $aPulford, Alan.