| Record ID | marc_ithaca_college/ic_marc.mrc:170253463:1260 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:170253463:1260?format=raw |
LEADER: 01260cam a2200301 a 4500
001 264664
005 20000626101942.0
008 990609s1999 nyua 001 0 eng c
010 $o41508434
035 $9ADG-4613
040 $aTXA$cTXA$dTJC$dWY@$dXIM
020 $a1885070209
042 $apcc
050 4 $aHF5415.32$b.Z65 1999
092 $a658.8348
049 $aXIMM
100 1 $aZollo, Peter.
245 10 $aWise up to teens :$binsights into marketing and advertising to teenagers /$cby Peter Zollo.
250 $a2nd ed.
260 $aIthaca, N.Y. :$bNew Strategist Publications,$cc1999.
300 $axvi, 346 p. :$bill. ;$c24 cm.
500 $aIncludes index.
505 0 $ach. 1. Why teens are important consumers -- ch. 2. Teens, products, and brands -- ch. 3. Teens and media -- ch. 4. Teen activities and interests -- ch. 5. Teen trends and social hierarchy -- ch. 6. Teens and music -- ch. 7. Power of celebrity -- ch. 8. Teen values -- ch. 9. Essence of being teen -- ch. 10. Teen life : home, play, school -- ch. 11. Advertising and promoting to teens -- ch. 12. Researching teens.
650 0 $aConsumer behavior.
650 0 $aTeenage consumers.
650 0 $aMarketing.
650 0 $aAdvertising.
994 $aE0$bXIM