| Record ID | marc_ithaca_college/ic_marc.mrc:176867828:914 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:176867828:914?format=raw |
LEADER: 00914cam a2200277 a 4500
001 272089
005 20010419113032.0
008 000809s2000 at a b 001 0 eng
010 $a 00340982 $o44895700
035 $9ADJ-1195
040 $aDLC$cDLC$dXIM
020 $a1865082317
050 00 $aHF5822$b.S84 2000
082 00 $a659.1/01/9$221
049 $aXIMM
100 1 $aSutherland, Max.
245 10 $aAdvertising and the mind of the consumer :$bwhat works, what doesn't, and why /$cMax Sutherland and Alice K. Sylvester.
250 $a2nd ed.
260 $aSt. Leonards, NSW :$bAllen & Unwin,$c2000.
300 $axv, 326 p. :$bill. ;$c23 cm.
500 $a"New revised international edition"--Cover.
504 $aIncludes bibliographical references (p. 304-315) and index.
650 0 $aAdvertising$xPsychological aspects.
650 0 $aConsumer behavior.
700 1 $aSylvester, Alice K.
994 $aE0$bXIM