| Record ID | marc_ithaca_college/ic_marc.mrc:178970168:2733 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:178970168:2733?format=raw |
LEADER: 02733cam a22003974a 4500
001 274495
005 20010322131434.0
008 000330s2000 enka b 001 0 eng
010 $a 00037459 $o43798417
035 $9ADJ-7969
040 $aDLC$cDLC$dUKM$dC#P$dVVC$dXIM
015 $aGBA0-Z3376
019 $a43458152
020 $a0198297793
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042 $apcc
050 00 $aHD59.2$b.E93 2000
082 00 $a659.2/85$221
049 $aXIMM
245 04 $aThe expressive organization :$blinking identity, reputation, and the corporate brand /$cedited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
260 $aOxford ;$aNew York :$bOxford University Press,$c2000.
300 $axv, 292 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aScaling the tower of Babel: relational differences between identity, image, and culture in organizations / Mary Jo Hatch and Majken Schultz -- Organizational identity as moral philosophy: competitive implications for diversified corporations / Jay B. Barney and Alice C. Stewart -- How brands are taking over the corporation / Wally Olins -- Markets and meanings: re-imagining organizational life / Paul du Gay -- The road to transparency: reputation management at Royal Dutch/Shell / Charles J. Fombrun and Violina P. Rindova -- Distorted images and reputation repair / Janet M.
505 0 $aDukerich and Suzanne M. Carter -- Building and managing corporate brand equity / Kevin Lane Keller -- Building the unique organization value proposition / Simon Knox, Stan Maklan, and Keith E. Thompson -- Corporate communication orchestrated by a sustainable corporate story / Cees B.M. van Riel -- Planning and communicating using stories / Gordon G. Shaw -- Managing the corporate story / Mogens Holten Larsen -- Valuing expressive organizations: intellectual capital and the visualization of value creation / Jan Mouritsen -- The communication advantage: a constituency-focused approach to formulating
505 0 $aand implementing strategy / Paul A. Argenti and Janis Forman -- Self-absorption and self-seduction in the corporate identity game / Lars Thøger Christensen and George Cheney -- Identity lost or identity found? celebration and lamentation over the postmodern view of identity in social sciences and fiction / Barbara Czarniawska.
650 0 $aCorporate image.
650 0 $aCorporations$xPublic relations.
650 0 $aBusiness communication.
650 0 $aBrand name products$xMarketing.
650 0 $aBrand name products.
650 0 $aOrganizational behavior.
700 1 $aSchultz, Majken.
700 1 $aHatch, Mary Jo.
700 1 $aHolten Larsen, Mogens.
994 $aE0$bXIM