Record ID | marc_ithaca_college/ic_marc.mrc:188344580:1234 |
Source | Ithaca College Library |
Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:188344580:1234?format=raw |
LEADER: 01234cam a2200253 a 45e0
001 287025
005 20030616111839.0
008 020528s2002 nyua b 001 0 eng
010 $a 2001044467
035 $a47764316
040 $aDLC$cDLC$dEZU$dXIM
020 $a0658021141
050 00 $aHF5415.1265$b.B59 2002
049 $aXIMM
100 1 $aBly, Robert W.
245 14 $aThe online copywriter's handbook :$beverything you need to know to write electronic copy that sells /$cRobert W. Bly.
260 $aNew York :$bMcGraw-Hill,$cc2002.
300 $axv, 320 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 303-305) and index.
505 0 $aPART I: FUNDAMENTALS OF WRITING COPY FOR THE WEB: Writing for the web -- Fundamentals of persuasive online copy -- Adapting existing print copy to the web -- Illustrating your web copy -- PART II: WEB COPYWRITING TASKS: Creating an effective website -- Home pages and splash pages -- Other web pages -- Internet direct mail -- Advertising on the Internet: banner and E-Zine ads -- Electronic newsletters: E-Zines -- Web documents -- Web promotions.
650 0 $aInternet marketing.
650 0 $aAdvertising copy.
650 0 $aElectronic commerce.
994 $aE0$bXIM