MARC Record from Ithaca College Library

LEADER: 01606cam a2200325 a 45e0
001 293501
005 20030701101626.0
008 020926s2002 nyu b 001 0 eng
010 $a 2002019365
035 $a49312510
040 $aDLC$cDLC$dOCLCQ$dPMD$dXIM
020 $a0609604899
043 $an-us---
050 00 $aE184.A1$bW96 2002
049 $aXIMM
100 1 $aWynter, Leon E.
245 10 $aAmerican skin :$bpop culture, big business, and the end of white America /$cLeon E. Wynter.
250 $a1st ed.
260 $aNew York :$bCrown Publishers,$cc2002.
300 $av, 296 p. ;$c25 cm.
504 $aIncludes bibliographical references (p. 283-288) and index.
505 0 $aThe color and the dream -- Color under cover from the Great War to the Cold War -- The 1950s set up the 1960s and 1970s: American is as Americans buy -- Marketing in color: new niches flow into the mainstream -- Transracial America sells -- Youth culture leads the way: hey kids rule! -- Majority minority: the short life and death of the great racial oxymoron -- The rise and fall of ethnic marketing: what race had to do with it -- American skin.
651 0 $aUnited States$xRace relations.
650 0 $aPopular culture$zUnited States$xHistory$y20th century.
650 0 $aWhites$xRace identity$zUnited States.
650 0 $aAfrican Americans in popular culture$xHistory.
650 0 $aRacism$zUnited States$xHistory$y20th century.
650 0 $aRacism$xEconomic aspects$zUnited States$xHistory$y20th century.
650 0 $aMarketing$xSocial aspects$zUnited States$xHistory$y20th century.
994 $aE0$bXIM