| Record ID | marc_ithaca_college/ic_marc.mrc:199082129:1462 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:199082129:1462?format=raw |
LEADER: 01462pam a22003254a 45 0
001 315925
005 20040507154354.0
008 030926s2004 njua b 101 0 eng
010 $a 2003021536
035 $a53131889
040 $aDLC$cDLC$dYDX$dXIM
020 $a0131777742
042 $apcc
043 $an-us---
050 00 $aHE8700.76.U6$bM43 2004
049 $aXIMM
245 04 $aThe medium and the message :$btelevision advertising and American elections /$cedited by Kenneth M. Goldstein, Patricia Strach.
250 $a1st ed.
260 $aUpper Saddle River, N.J. :$bPearson/Prentice Hall,$cc2004.
300 $aix, 164 p. :$bill. ;$c23 cm.
440 0 $aReal politics in America
504 $aIncludes bibliographical references and index.
505 0 $aCampaign advertising strategies in the 2000 presidential nominations -- What did they see and when did they see it? -- Television advertising in the 2000 congressional elections -- The electoral impact of "issue advocacy" in 1998 and 2000 house races -- The impact of issue advocacy and party soft money electioneering -- The view from the air -- Pay to play.
650 0 $aTelevision in politics$zUnited States$vCongresses.
650 0 $aTelevision advertising$zUnited States$vCongresses.
650 0 $aAdvertising, Political$zUnited States$vCongresses.
650 0 $aElections$zUnited States.
700 1 $aGoldstein, Kenneth M.,$d1965-
700 1 $aStrach, Patricia.
994 $aC0$bXIM