| Record ID | marc_ithaca_college/ic_marc.mrc:201798102:765 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:201798102:765?format=raw |
LEADER: 00765cam a22002654a 45 0
001 320780
005 20040927162515.0
008 030331s2004 cau bd 000 0 eng
010 $a 2003007359
035 $a51983504
040 $aDLC$cDLC$dOCLCQ$dXIM
019 $a53145866
020 $a0761927719
020 $a0761927700
042 $apcc
050 00 $aHF5412$b.G68 2004
049 $aXIMM
100 1 $aGovoni, Norman A. P.
245 10 $aDictionary of marketing communications /$cNorman A. Govoni.
260 $aThousand Oaks, Calif. :$bSage,$cc2004.
300 $av, 249 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 245-247).
650 0 $aMarketing$vDictionaries.
650 0 $aCommunication in marketing$vDictionaries.
994 $aC0$bXIM