| Record ID | marc_ithaca_college/ic_marc.mrc:203360393:703 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:203360393:703?format=raw |
LEADER: 00703cam a2200229 a 45 0
001 323457
005 20041221134744.0
008 980303s1998 njua 000 0 eng
010 $a 98004437
035 $a38566083
040 $aDLC$cDLC$dC#P$dUKM$dLVB
015 $aGB98-46283
019 $a39339828
020 $a0137783337
050 00 $aHF5415.123$b.O37 1998
049 $aXIMM
100 1 $aOgden, James R.
245 10 $aDeveloping a creative and innovative integrated marketing communications plan :$ba working model /$cJames R. Ogden.
260 $aUpper Saddle River, N.J. :$bPrentice Hall,$cc1998.
300 $avi, 185 p. :$bill. ;$c26 cm.
650 0 $aCommunication in marketing.
994 $aC0$bXIM