| Record ID | marc_ithaca_college/ic_marc.mrc:204932673:1346 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:204932673:1346?format=raw |
LEADER: 01346cam a22002774a 45 0
001 325989
005 20050426113555.0
008 040219s2005 nju b 001 0 eng
010 $a 2004043266
035 $a54775814
040 $aDLC$cDLC$dIBS$dSYB
020 $a0805844880
042 $apcc
050 00 $aHQ784.T4$bG858 2004
049 $aXIMM
100 1 $aGunter, Barrie.
245 10 $aAdvertising to children on TV :$bcontent, impact, and regulation /$cBarrie Gunter, Caroline Oates, and Mark Blades.
260 $aMahwah, N.J. :$bLawrence Erlbaum,$cc2005.
300 $aix, 209 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 171-195) and indexes.
505 0 $aThe issues about television advertising to children -- The nature of advertising to children -- Children's early understanding of television advertisements -- Advanced understanding of advertising -- Theoretical approaches to studying children's understanding of advertisements -- Advertising impact : knowledge, attitudes, and values -- Advertising influence : choice and consumption -- The incidental influence of advertising -- Advertising regulation and research -- Concluding comments.
650 0 $aTelevision advertising and children.
650 0 $aAdvertising and children.
700 1 $aOates, Caroline.
700 1 $aBlades, Mark.
994 $aC0$bXIM