| Record ID | marc_ithaca_college/ic_marc.mrc:209700469:932 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:209700469:932?format=raw |
LEADER: 00932cam a22002894a 45 0
001 334934
005 20051201155615.0
008 030128s2004 njua b 001 0 eng
010 $a 2003040800
035 $a51587295
040 $aDLC$cDLC$dYDX$dUKM$dBAKER
015 $aGBA3-V8921
020 $a0805846417
042 $apcc
050 00 $aHF5827.9$b.P78 2004
049 $aXIMM
245 04 $aThe psychology of entertainment media :$bblurring the lines between entertainment and persuasion /$cedited by L.J. Shrum.
260 $aMahwah, NJ :$bLawrence Erlbaum,$cc2004.
300 $axvi, 360 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
650 0 $aSubliminal advertising.
650 0 $aAdvertising$xPsychological aspects.
650 0 $aMass media$xPsychological aspects.
650 0 $aPersuasion (Psychology)
650 0 $aManipulative behavior.
700 1 $aShrum, L. J.
994 $aC0$bXIM