| Record ID | marc_ithaca_college/ic_marc.mrc:210057740:1501 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:210057740:1501?format=raw |
LEADER: 01501cam a22002534a 45 0
001 335340
005 20051219111203.0
008 050418s2005 njua b 001 0 eng
010 $a 2005040134
035 $a59817993
040 $aDLC$cDLC$dYDX$dBAKER$dSYB
020 $a0805855890
042 $apcc
050 00 $aP96.M34$bM42 2005
049 $aXIMM
245 00 $aMedia product portfolios :$bissues in management of multiple products and services /$cedited by Robert G. Picard.
260 $aMahwah, N.J. :$bLawrence Erlbaum,$c2005.
300 $a266 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe nature of media product portfolios / Robert G. Picard -- Product portfolios, diversification, and sustainability of media firms / H.L. (Hans) van Kranenburg -- Media portfolio development / Leona Achtenhagen -- Strategic leadership and media portfolio development / Ethel Brundin and Leif Melin -- Clustering media operations / Hugh J. Martin -- Product platforms for the media industry / Thomas Hess -- Cross-promotion and branding of media product portfolios / Maria Norbäck -- Strategic direction and control of portfolios / Mart Ots -- Issues and strategies in managing product portfolios across borders and cultures / Min Hang -- Portfolio internationalization / Annette Risberg and Leif Melin.
650 0 $aMass media$xManagement.
650 0 $aMass media$xEconomic aspects.
700 1 $aPicard, Robert G.
994 $aC0$bXIM