| Record ID | marc_ithaca_college/ic_marc.mrc:210326145:1277 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:210326145:1277?format=raw |
LEADER: 01277cam a2200253 a 45 0
001 335697
005 20060103114747.0
008 961204s1998 caua b 001 0 eng
010 $a 96051949
035 $a36103727
040 $aDLC$cDLC$dC#P$dMLX$dUWC$dBAKER
020 $a0534515932
043 $an-us---
050 00 $aHF5813.U6$bS55 1998
049 $aXIMM
100 1 $aSivulka, Juliann.
245 10 $aSoap, sex, and cigarettes :$ba cultural history of American advertising /$cJuliann Sivulka.
260 $aBelmont, CA :$bWadsworth Pub. Co.,$cc1998.
300 $axv, 448 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [429]-435) and index.
505 0 $aHistorical overview -- 1492-1880 The beginnings -- Early American advertising -- 1880-1900 Selling the goods -- 1900-World War I The rise of a consumer economy -- Modern American advertising -- 1920-1929 The roaring Twenties -- 1930-1945 The Depression and World War II -- 1945-1960 The postwar boom -- Contemporary American advertising -- 1960-1975 The creative revolution -- 1975-1990 From positioning to image building -- 1990s and beyond the media revolution.
650 0 $aAdvertising$zUnited States$xHistory.
650 0 $aAdvertising$xSocial aspects$zUnited States.
994 $aC0$bXIM