| Record ID | marc_ithaca_college/ic_marc.mrc:210681206:1569 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:210681206:1569?format=raw |
LEADER: 01569cam a2200253 a 45 0
001 336304
005 20060116101058.0
008 970515s1998 nju b 001 0 eng
010 $a 97021794
035 $a36954637
040 $aDLC$cDLC$dMUQ$dXMA$dBAKER
020 $a0805817956
043 $an-us---
050 00 $aJA85.2.U6$bP47 1998
049 $aXIMM
100 1 $aPerloff, Richard M.
245 10 $aPolitical communication :$bpolitics, press, and public in America /$cRichard M. Perloff.
260 $aMahwah, N.J. :$bErlbaum,$c1998.
300 $ax, 492 p. ;$c24 cm.
440 0 $aLEA's communication series
504 $aIncludes bibliographical references (p. 463-484) and indexes.
505 0 $aIntroduction to political communication -- Early history of the press and presidency -- Modern history of the press and presidency -- Presidents and news in the television age -- Covering the presidency -- Presidential rhetoric -- Presidential rhetoric : genres and impact -- Congress and the media -- The media and local politics -- Political communication effects -- Agenda-setting -- Agenda-building -- The health care reform campaign -- Health care reform : news and public opinion -- Presidential campaigns : history and overview -- The media and the nominating process -- The press and the presidential campaign -- News media impact on voters -- Political advertising : content -- Political advertising : effects -- Debates : formats and strategies -- Debates : impact and controversies.
650 0 $aCommunication in politics$zUnited States.
994 $aC0$bXIM